With Google Ads, many businesses are using digital marketing to drive brand awareness and lead generation. As such, Google is crucial for their success. Though it can be tempting, some business owners mistakenly violate the system and wind up with their account suspended.
Suspending your Google Ads account can have serious consequences, and it could potentially hurt your bottom line.
If your Google ads account is suspended, you may not be able to continue advertising on Google. However, there are some things you can try to do to save your account and contact an Account Specialist for more help with the process.
The first thing any Google Ads account suspension will do is notify you. Depending on the severity of your violation, there may also be a manual review of your account before it’s shut down. After that, you’ll need to submit a reinstatement request when you’re ready to get back into the game.
Google is always on the lookout for suspicious activity and content that may be a risk to their advertising network. This can include accounts with large networks and accounts where there’s a sudden change in entrant type, or when an account was disabled by Google. If they deem an account as dangerous or deceptive, they could terminate it from their service.
If you have a suspend on your Google Ads account, it’s because you’ve done something that violates the Circumventing System Policy. This can lead to injury or suspension of your ads account. A circumvention refers to any action taken by a user with the intent of exploiting or undermining Google’s system and policies for their own personal gain.
Having a Google Ads account suspension can be an expensive mistake. We know, because we experience the same pain you do.
Google has a strict policy on account suspensions, and if your account is shut down, it will be restricted in some ways.
The lockout prevents you from creating new content or running any ads, including any existing ads on your blog.
This account suspension may result in the suspension of any associated accounts, including payment accounts and email accounts.
When your Ads account is suspended, Google will also suspend any Merchant Center accounts associated with it and any new Google Ads accounts you create.
There are 4 types of policy violations.
What is the most common cause of a Google Ads account suspension? These are all practices that will result in account suspension:
Cloaking
Cloaking is when a website presents different content or URLs to users and search engines. For example, your site might be serving images in HTML to human visitors, but Flash images to search engine spiders.
It’s a violation of Google’s Webmaster Guidelines to provide different results than intended.
If you want Google to rank your content, make sure it’s easily accessible by following their guidelines. This is especially important if your content includes technologies that search engines may have trouble with – such as JavaScript or Flash.
Some people are concerned that cloaking will break the Google Ads policies, but if you adhere to their guidelines and provide easy-to-read content in different languages, it shouldn’t be a concern.
Spinning content can affect your website’s ranking
Spun and repetitive content is when someone uses text from multiple languages or Unicode blocks in an effort to bypass the automated system checks that Google runs.
There are a number of ways that authors use text manipulation. Some common techniques include:
You can misspell prohibited words and phrases to keep your ad from being disapproved.
This is often a risky strategy, since it can easily trigger trademark violations.
You should avoid using your competitors’ trademarks in any marketing campaigns. This not only violates Google’s rules but could put your account at risk. Furthermore, you shouldn’t use trademarked terms in the ad title or ad copy. If Google finds that your account has repeated cases of misleading ad text, it will come down with a harsh penalty.
Calling a business? Use Caller ID to get the company’s phone number and address before you dial.
Paid-for call directory services often add and remove keywords related to unaffiliated businesses or government services. This violates the Sale of Free Items Policy. Once Google approves an ad with a non-premium phone number, the service changes all the landing pages to replace the contact number with a premium number.
Repeated policy violations
If you create a new account or domain to post similar ads, it is actually bypassing the system. As such, Google will take notice and these actions will warrant another immediate suspension.
If a system circumvents your protections, you can either try to remove the offending program or not install it at all.
Every once in a while, you get an email telling you one of your ads has been flagged. For example, we are not always in the mood to buy what they’re offering now. Luckily, it doesn’t always lead to a Google Ads account suspension.
Deleting a word or phrase from your ad copy so that it isn’t too similar to a prohibited term should help you get your ad approved. There are other instances where ads get disapproved, but as long as you make changes, you should be able to try the ad again and have it accepted.
There are steps that you can take to resolve your Google Ads account suspension.
You can request to have your Google Ads account reviewed by contacting the Google Ads support team.
Once you’ve created a Google Ads account, make sure the sites you’re focusing on all mention a different website. If they all mention the same site, then you could get in trouble.
If you want to dispute our decision, we advise that you submit an appeal. Be honest with your explanation and make sure to be thorough and accurate so we can review your request.
Honest mistakes happen to everyone.
When an account gets suspended for Google ads, then the user can’t simply open a new account and continue what they were doing before. In order to avoid getting suspended again, it’s important to learn from mistakes.
Occasionally, people might not know they have attempted to circumvent our system. There can be honest mistakes or your site might get hacked.
When you accidentally break the rules of Google, it can be hard to convince them that you didn’t mean to. Google suspends your account, and it can be difficult to get suspended accounts back.
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