Rick and Morty.
Hall and Oates.
Bourbon and coffee.
and Structured Data.
These four are the iconic duos. Only one of these duos can bring in after it is added to your site.
Google launched the idea of rich cards on May 17, 2016. SEO pros call these rich results. To make Google search results pages more interesting, rich results were designed.
Rich results are a popular SEO strategy that generates an . Rich results can be described as a smooth and dry SEO strategy that uses structured data with JSON-LD.
, the mentor for Women in Tech SEO in 2022:
- “I would recommend that you implement your rich results strategy as soon as possible. This will extend the time frame before any policy changes force you to overhaul your site in order to get a rich result.
The rich results are a powerful eye opener and an easy way to get started on a new SEO project. Our need to win quick SEO projects has never been greater.
Here are 22 essential things that every SEO professional should know about rich results.
1. Officially, rich results are rich snippets.
Google’s name changes almost as frequently as Kanye West, let’s face it. Today, Kanye West is officially known as Ye. This song has a Cher-Madonna feel to it.
I digress.
Rich results, as SEO pros call them today, were first published by Google in rich snippets and then later rich cards.
Rich results can be achieved with rich snippets or rich cards.
Rich results, rich snippets or rich cards are all terms you can use to describe your collection of trolls from the 1990s. (Remember yesterday? (Remember yesterday?
2. Structured data, rich results and schema are different
Rich results, schema markup and structured data are different.
Schema Markup, also known as structured data form @
Google does not describe what schema markup means because it is part of .
Although schema.org can be helpful, Google clarifies to SEO professionals that they should use Google Search Central documentation since schema.org doesn’t focus on Google search behavior.
Google defines schema markup “structured data form”
Schema markup, also known as structured data format (or schema markup), is the language used to create structured data.
Before you can proceed to structured data, schema markup is necessary.
Structured Data
Google says it again:
” format for information about pages and classifying page content. For example, how many ingredients are in a recipe, their cooking times and temperatures, and the calories.
Ryan Levering is a Google software engineer who breaks down structured data even more.
Rich results
Google says it this way:
” experiences that extend beyond the blue link. These rich results are powered by structured data. They can contain images or carousels as well as other non-textual elements. The Rich Results Test has been developed over the past couple of years to assist you in testing your structured data, and to preview your rich results.
3. Use Google documentation over schema.org
can be used often by SEO professionals to create schema markups.
Google is asking you to utilize its documentation. It’s not surprising that Google wants you to use its documentation.
This question was answered by John Mueller, Google’s webmaster .
Google also explicitly states this in their .
4. There are 32 types of rich results
.
These are some of the rich results types:
- Article
- Book
- Breadcrumb
- Carousel is only available to order recipes, courses and restaurants.
- Course
- Dataset
- Questions and Answers about Education
- Employer aggregate rating
- Estimated salary
- Event
- Fact check
- FAQ
- Activities at home
- How-to
- Metadata for images
- Posting a job
- Learning video
- Local businesses
- Logo
- Calculators for math
- Film
- Podcast
- Problems in practice
- Produit
- Q&A
- This recipe
- Review snippet
- Search box Sitelinks
- Software App
- Speakable
- Subscribe to our newsletter and get paywalled content
- Video
5. Google Search Console does not support rich results in its reports.
Are you familiar with the .
SEO pros can use the Enhancement report to track and monitor the performance rich results.
Google Search Advocate Daniel Waisvery shares using Google Search Console rich results.
Google Search Console does not provide monitoring of 22 rich results types.
Google Search Console supports :
- Breadcrumb
- Dataset
- Questions and Answers about Education
- Event
- FAQ
- Fact check
- Recipe guide
- How-to
- Metadata for images
- Posting a job
- Learning video
- Logo
- Calculators for math
- Merchant listings
- Problems in practice
- Snippet of product
- FAQ page
- This recipe
- Review snippet
- Searchbox Sitelinks
- An announcement of special significance
- Video
6. A type of rich result is the Knowledge Graph
The can be used to generate rich results.
These are the things that you will see in your SERPs.
Bonus tip Kristina Azzarenko, featured in the knowledge graph below, has an . It was a great course and has made me a much better professional in SEO. She didn’t pay me for this.
7. A type of rich result is featured snippets
You thought that you would be able to read another SEO article without seeing “featured Ssnippets”, but I’m here to show you featured snippets.
This tactic appears to be supported by Google as we see .
8. On one page, you can display more than one rich result
Video rich results. Breadcrumb rich results. FAQ rich results. These are all great in their own right. It’s even better when you combine them.
You can guess the rich results product page has.
Three rich answers? Please give yourself a pat on the back and a virtual hug.
9. You can get rich results enhancements.
GosiaPoddebniak, Onely, wrote an . He clearly explains the benefits of rich results.
The rich results you are seeking to enhance your original result will determine the extent of the enhancements.
such as date, description and organization. It also includes requirements like job title, location, salary base, how to apply, type of employment, etc.
Google SERPs will show you more improvements the more properties that you have completed.
10. Rich results should be in JSON-LD or microdata.
. Your markup must be in JSON-LD or microdata.
Ladies, here’s the Googleys. This is like trying to get an Emmy but you are only eligible for a Google rich search result.
JSON-LD and microdata are linked data formats. Ironically, JSON -LD can also be used as a RDF syntax.
These linked data formats allow Google to connect entities with other entities in order to better understand context.
11. JSON-LD is preferred for rich results
Officially, JSON-LD has been recommended by the Sirs of Google.
JSON-LD is the most preferred rich format for obtaining results.
Because it loads simultaneously, it is easy to use and won’t slow down page speeds.
Find the Daily Newsletter Search Marketers Rely on.
12. No matter which page JSONLD is implemented, it doesn’t matter.
Structured data format is not required to be in your or head> sections of your website, unlike many SEO-related changes.
You can place structured data formats anywhere you like on your site.
Reminiscing on the “You Get a Car” You get a car.”
This is Oprah’s moment of freedom. You get rich results. To add markup to your site, you don’t need to be a web designer.
Plugins such as Yoast SEO and RankMath can be used to enhance WordPress.
Shopify users can access tools from the .
SchemaApp is a great choice if you are using Sitecore or Drupal (or another custom-coded language for enterprise websites),
You can also add structured data to Google Tag Manager.
Be careful. Anne Berlin, Lumar’s Senior Technical SEO, shared her concerns with me.
- The schema might not be inserted into the DOM if there are too many Javascripts (especially render-blocking third parties) on a website. Googlebot then moves on to the next page. This is an extremely popular method that has many benefits. However, it is important to remember that validation or detection issues may occasionally occur when using this method on a slow template.
The will be your friend.
This rich test tool for determining the results of tests is, at the risk to state the obvious: very helpful.
This is mainly because you no longer need to know what refer to linked data formats.
Test in staging environments with rich results.
Test your website once it is online.
15. Google SERPs will not display rich results that violate quality guidelines.
You can’t get rich results in search results if you don’t follow .
This is not possible.
16. If your rich search result is not in line with Google’s guidelines, you can be subject to a manual intervention
There’s nothing worse than checking Google Search Console to verify that you have received an action manual. This is due to the 2022 great Sriracha scarcity.
You can repeat the following: If your page has spammy structured information, I will be able to receive a manual intervention.
Another time.
It’s hard to count the number of clients who have asked me not only to make ratings and reviews, but also to create rating systems that were created by users.
You will be subject to a manual investigation for violating .
17. Google won’t show rich results for non-relevant content
Google won’t display rich results if you don’t have relevant content.
Google won’t display rich results if your job listing is not up to date after three months. It is your responsibility to update your job posting.
You can also stream live streaming and tag the broadcast as local events. But it’s obsolete. Google won’t display rich results.
18. The SERPs will not display rich results if they do not have the required properties
Google has to have a certain set of properties in order for rich results to be displayed in search results.
is an example of . To markup article pages, you’ll need to use the recommended properties.
- Autor
- Name of the author
- Autor URL
- Modification date
- Publication Date
- Headline
- Photo
19. When possible, always include the recommended properties
Use Google’s recommended properties options.
Berlin, a fellow SEO enthusiast and lover of plants, has shared her views on suggested properties with me.
- It is highly recommended to have more properties than the minimal requirements when making a bet on the additional SERP real estate or CTR of product-rich results. Product rich results are especially volatile in this year’s environment of increasing competition for online shopping clicks, and associated advertising investment. As new properties are rolled out, you will be eligible for more experimental and rich properties.
You should be careful when reading the Google Guidelines.
You could forget to mark up an online event if you just glance at the list.
20. If you have duplicates, rich results are not sufficient.
We recommend that duplicate pages with the same content be placed on every page. Not just the page where the original is located.
SEO pros often skip this step because they mistakenly believe that having a canonical webpage means you are already successful. However, just because you add a canonical label to a page doesn’t necessarily mean that it’s done.
21. You can add rich results to your desktop and mobile versions if you already have one.
You will have to include rich results for both a m.websitename.com or a websitename.com if you are running both. These are treated by search engines as separate websites.
You can do the same thing on your mobile device as you did in the desktop version.
22. Your page may not receive high-quality results.
You did it. It was easy. But, nothing seems to happen.
Google won’t reward websites with rich search results, but it is possible.
This can lead to all of the emotions you experienced when Chance and Sassy returned home after Homeward Bound. We are still waiting for Shadow.
Google might send your richest results home if you are lucky. It’s not easy.
Get rich results or die tryin’
50 Cent’s motto, “Get rich or die trying” is an homage to his unwavering hustler mentality.
You have to get creative when it comes to creating rich results.
SAP is capable of seeing more than . You can also do it.
Remember this Berlin advice:
- “Depending on which rich result you are targeting, it might be necessary to enhance a site’s internal linking setup. Or rally your organization to articulate its mission and voice on an extraordinary About page.
Rich results go beyond the marksup on the pages.
To reap rich results, you need to be patient and pay attention to details. Pay homage to Google’s documentation and “pour one in” for any rankings that you lose without rich results.
These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.
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