Monthly Archives: December 2022

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

Search Engine Land was launched in order to provide a forum for SEO professionals so they can share their knowledge and insights. Our goal is to help you understand and solve your problems. This is why I made it one of my main priorities for this year to help launch the Search Engine Land Subject […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

Search Engine Land was launched in order to provide a forum for PPC professionals so they can share their knowledge and insights. Our goal is to help you understand and solve your problems. This is why I made it one of my main priorities for this year to help launch the Search Engine Land Subject […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

SEO doesn’t have to be boring, as 2022 demonstrated. Is 2022 considered the Year of AI, or the Official Dawning of AI Technology? It’s hard to resist the urge to play hours with ChatGPT for the past month. There were also many algorithm updates, new features and tools, acquisitions and many other changes. The one […]