Google Discover Performance Reports Improve Accuracy

Google’s system for counting clicks and impressions has been improved to provide the Google Search Console Discover Performance Report. You can track the visibility of your articles and content within Google Discover using the report . This report has been updated. The update was made on November 28, 2022.

You may notice an increase in clicks or impressions in this report. However, it’s not related to the actual performance of Google Discover.

Google Discover: What’s it all about? Google Discover, the new Google Feed name, shows topics and news articles about items of interest to you. Google Discover allows you to find information on your interests without having to search for it. It will typically appear on Google’s homepage on either your Google App browser or Google Chrome. This information can also be pushed directly to your phone via the Google mobile application.

What’s the Discovery report? These are the questions that Google Search Console’s Discover report will address:

• What percentage of users discover my website? What is the size of my traffic?
• What content is most successful in Discover?
• What is the performance of my content in Discover?

What’s new. Google stated that, as of November 28th 2022, Google had improved its system to count Discover impressions and clicks. You might notice an increase in Discover data which will better reflect your site’s appearance on Discover.

This is what it looks like. Logging into Google Search Console will show you a Discover Report (not all people have this report), and you might see an annotation from November 28th.

We care. It is important to report in every job, but it is more essential for marketers. These numbers are subject to change due to the ever-changing Google Discover landscape. Discover may not send you much traffic on some days while other days it might send you more than you could ever imagine. It might not be easy to notice these clicks or impressions increases, but Google has confirmed that they did occur.

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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