Google has updated its Display and Video 360 Account-Level Suspensions Policy

Google will update its Display and Video 360 policy at account level this month.

Google provided the following update and it is accessible on their page.

Google will make the more user-friendly in December 2022. Advertisers will be suspended if they violate the following policies.

• Systems that circumvent
• Coordination of deceptive techniques
• Counterfeit
• Promotion of unlicensed pharmacies
• Inacceptable Business Practices
• Violation of Trade Sanctions
• Content that is sexually explicit

A new policy page will explain that an account of a partner will be terminated if it is found out that the advertiser has been involved in repeated or predominant policy violations.

Advertisers and partners will both be able to appeal account suspensions. A link to this appeals form is included in the article.

We care. Display and Video 360 partners need to ensure their ads conform with new policies in order not to have their accounts suspended.

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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