Google now offers continuous scroll for desktop searches. In October 2021, Google introduced and it’s now available in the desktop search results.
The continuous scroll looks like an infinite scroll, but it doesn’t go on forever. It stops after only a few pages. This is why Google calls it continuous scroll and not infinite scroll.
This is what a continuous scroll appears like on desktop. This GIF shows the continues scroll working on desktop search.
Google statement. Google statement. A spokesperson for Google told Search Engine Land that it’s easier than ever to find inspiration with more information available at your disposal.
Scroll down to continue finding relevant results, so you can find new ideas. Google said that up to six pages will automatically be shown when you get to the bottom of any search result page. If you want to go further, you can click on the “More Results” button.
US English. It is currently being rolled out across all English search results in America. However, it may take time for everyone to fully see.
We care. Searchers may be encouraged to scroll through additional results, which may or may not encourage them to go beyond the initial results. Because searchers might scroll less or more, this .
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