Microsoft just released new features and products, beta testing, future features and expansions of existing products.
We care. Microsoft is constantly adapting and introducing new products and features to rival Google, keeping the advertiser experience at heart. Advertisers using Microsoft products should check out the constantly expanding suite of advertising offerings
Available Now
Automatically generated remarketing lists. To boost performance, there are now three kinds of lists. Microsoft states that smart remarketing lists are proven to increase performance in the Microsoft Search and Audience Networks. These lists are used by advertisers to increase click-through rates (CTR), and reduce cost-per acquisition (CPA). Advertisers using these lists can see an additional 92% rise in CTR (click-through rate) and a 45% decrease in CPA (cost-per-acquisition) on the Microsoft Search Network.
Ad scheduling now with a Calendar view. It gives you a complete overview of when ads will be served with your default bid, positive or negative bid adjustments, as well as all times your campaigns won’t deliver.
Increased exposure of Hotel Price Ads and Property Promotion Ads. Microsoft’s Property Promotion Ads have been expanded beyond Bing Maps. They are displayed on Microsoft Bing SERPs as well as in Microsoft Bing Images and Microsoft Bing Videos.
Flyer extensions. These extensions are available worldwide and allow you to display your images flyers alongside text ads. An advertiser can make up to five flyer extensions per account. The system will keep them all in rotation. These extensions can be used for text ads, but they could become available soon for shopping.
Soon to be released
Asset Library now offers new folder options. To help you organize your , this month there is a new folder function.
Beta
Online converters update–retract or restate. You can update the revenue value of the transaction, delete it (retract), and update the status. This function is helpful in situations like cancelled or returned orders, partial returns, reduced conversion values, and correcting data errors. It allows you more flexibility as well as greater accuracy.
It’s not new
Video ads in the Microsoft Audience Network. Microsoft video ads would now be supported by the audience network. These video ads can now be found in all 50 states, including the USA, CA, UK and FR.
Performance Max Imports. Performance Max Imports were launched a few months back. Microsoft released the capability earlier in this month. It will be easy for advertisers to see the notification at the top-right corner of your screen when Microsoft Advertising Online is enabled.
Sunset
Microsoft has discontinued some specialized Auto–apply APIs. They are now available as common Campaign & Bulk AIPs. You can find more details in their section.
Dig deeper. The complete update can be found on the Microsoft Blog.
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