Invoca first-party data can help you maximize your search marketing budget.

Although the outlook for the economy is uncertain, many marketers remain optimistic about 2023. Growth is expected for the next year, despite budget cuts and recovering from pandemic shut downs.

However, this growth might not be rapid. You need to maximize every dollar that you invest in your campaigns. Marketers must focus on keywords and ads that are most successful. They can’t afford to retarget customers who have already converted or target the wrong audience.

Inflation has also caused a significant impact on consumers’ budgets. Companies that fail to meet customers’ expectations could lose their business. Invoca’s 2022 Buyer experience report shows that 76% of customers will not do business with you if they have a bad experience.

The buyer journey today is multichannel. Customers use digital channels to find brands and get information about services and products. Customers seek human support when they need it, whether to purchase or make an appointment. Marketers must make it simple for customers to obtain what they desire in order to convince them.

Owen Ray is the director of content marketing for Invoca. He will be presenting his informative on how to harness a first-party source, customer conversations, to increase conversions and reduce CPA.

You’ll be able:

• Learn what customer conversation data can be used to generate marketing information
• Your CPA can be accurately measured and reduced
• Optimize and automate keyword bidding using conversation intelligence and Google Ads
• Reduce ad waste by using conversation intelligence data
• Describe the benefits marketers get from using conversational data to optimize marketing

Listen to the presentation and find out why using conversation data will not only help you weather any storms, but also how it can help you emerge stronger from the next one.

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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