Google launched four new Insights features to help holiday shoppers navigate and maximize their inventory.
- Use the search term
- Capital
- Audiences
- History can be changed
Search terms. This allows you to quickly understand the search queries of your customers without having to go through all of your reports. You can easily identify the most common themes among your customers by grouping them into broad, intent-based groups.
Assets. You will be able to identify which assets are most popular with potential customers. This will allow you to determine highly engaged audiences and inform landing pages and assets that are created for them.
Audiences. You can use Audience insight to understand what makes people interact with you business. These insights, according to Google, give you an insight into your customers’ interests. This will allow you to tailor your content for each customer.
You can change your history. You can use this information to identify the impact of changes made to your account on performance. This insight will help you identify the changes that you may have made to your campaign’s key metrics and how they affected performance.
Go deeper. Check your page to discover new features that will help you optimize your marketing campaigns.
We care. Our new Insights tools will allow you to identify trends and optimize campaigns. They also help you keep track of changing consumer behaviour over the holiday season. Before making any drastic changes to campaigns, advertisers should examine their insights.
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