Facebook is the number one social media site in use. Facebook boasts active monthly users.
You are most likely on Facebook, and you use it frequently. Is your company on Facebook?
You should also make sure your company is on Facebook .
You should respond “yes” to the following questions if your target audience is on Facebook. Simply being on Facebook doesn’t suffice.
A plan is essential if you are to reach the full potential of your destination. Goals. Consistency. It is important to post the correct type of content at just the right moment.
Let’s take a look at the steps to setup your Facebook content marketing.
What Facebook can do for your overall content marketing strategy
Publishing on Facebook is an important part of a comprehensive content strategy. It can increase your brand awareness and reach. You can also drive additional traffic to your site and generate leads.
Facebook’s sheer reach means that you have many opportunities to connect with your target audience.
You may have the opportunity to reach segments of your target audience online by establishing a presence on that platform.
You don’t need to spend any money on Facebook content marketing, if not you want it or if your budget isn’t sufficient.
You can share high-quality content on Facebook as long as your resources allow you to do so.
First steps to marketing Facebook on Facebook: Make a Facebook business page
First, make sure that you already have a on Facebook. Without one, you can’t market to the platform. Advertising is included in this.
Facebook calls a page a “page” which is essentially a business profile. They are different from individual profiles because they provide unique features and tools that can be used by businesses.
You can also create pages to showcase information specific to your business that is useful to customers and prospects. For example, a button with a call to action you can customize to suit your brand. ).
Make your own page
To get started creating your Page on Facebook, use this link:
Fill out the following information: Your brand name and brand category will be required. A short bio is also necessary. After you’ve created a page, you can customize the Page to include more detail and reflect your business.
Invite friends, peers, customers, etc. to like your page
After you’ve set up your Page, invite all your friends and customers to like it.
A Page like on Facebook is the same as a follow. Likers of your page can see all your posts and follow you activity.
It’s a fast way to inform your Facebook followers that your company has been officially established.
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How to make a Facebook Content Marketing Strategy
Once you have your Page created for your company, it is time to start planning your Facebook content marketing strategy.
This should be integrated with your overall content marketing strategy. Your website and blog are priority 1.
Why do I suggest focusing all of your content efforts to Facebook?
Facebook is not the best content marketing platform.
You don’t have Facebook access.
To whom does it belong? .
All content posted to the platform’s website is allowed. Your rights to the content you share or post becomes very restricted once it is shared. Facebook has rights to this content that expands like a balloon.
It is risky to build your platform solely on social media. Even though your efforts will be considerable to publish content on Facebook, the majority of that content should link back to your website.
You can, for example, include links to your Facebook page in every piece of content.
- Your blog content.
- A page to sign up for the email newsletter
- An excellent lead magnet.
- An exact landing page to promote a particular product or service.
TL;DR
While maintaining a Facebook presence can help to build brand awareness and nurture leads it should not be your main focus in .
Make Facebook the number two or third priority of your content strategy. Also, ensure that every piece published there links back to your site in some way, so you can attract leads.
Now let’s get to the fun part: building your content marketing strategy on Facebook.
1. Set goals for your Facebook content marketing
How can content marketing help you achieve your goals on Facebook?
This is the most important thing you need to do before anything else. As you create the plan, your goals will guide every decision you make.
It doesn’t need to be complicated. You can make your goals very simple by using these examples:
- Increase traffic to your site.
- Increase brand awareness
- Get leads.
Next, determine how to track and measure the goal. You can use Google Analytics to see how many people are visiting your Page or Facebook pages over time.
2. Define your Facebook marketing audience
Next, set goals and make sure to understand your audience on Facebook.
You can also use if you have already used that information in your bigger marketing strategy. You can drill deeper to find out what the goals, habits, preferences and challenges are for people who discover you via Facebook.
Start from scratch if you don’t have any connections to people like your ideal customers. To find out what they like and need from you, interview them.
To learn more about your existing Facebook fans, you can use Audience Insights, a free tool that allows you to access demographic and behavioral information. Go to the Ads Manager, click the menu icon on the left toolbar (All Tools), and you will find it.
Scroll down until you reach the Report section. Click Audience Intelligences.
If you are unsure of where to begin, Facebook offers an on how Audience Insights works.
3. Decline what and how frequently you will post it.
Knowing who your audience is will help you decide what content to post, and how frequently.
It is vital to keep this document:
- Establishes accountability.
- This will help you stay focused.
Let’s begin with the content you will post. These questions will help you figure this out:
-
Which content is most important to my target audience? What do they want on Facebook?
- Ex. Your audience may prefer to read detailed text posts. Perhaps they like infographics and shareable photos. They may prefer bite-sized information and videos. They might enjoy all of these things!
- You can experiment with different content types to find out what works best.
-
Which topic areas are best for me to focus my attention and be of benefit to my audience?
- Ex: Your company sells content writing services to health food companies. You primarily focus your content on writing content tips and tricks about health, cooking, and wellness.
Next, decide the frequency that you will post, and when.
As you make your decision, keep in mind the best social media posting practices.
Facebook posting at minimum once per week. However, most experts will recommend that you post between 1-2 times per daily and a maximum of .
However, don’t make your brand post more than it can handle. You will lose your credibility if you post too frequently without having the resources and time.
Schedule posts to go out at a particular time, especially when your target audience is the most active on Facebook.
Stats can be used to determine . Or you can experiment and see which times receive the most engagement from your audience.
4. Follow brand styling guidelines
You may already have style guidelines for your brand if you are posting content to other channels, such as a blog.
If you don’t know where to start or have no guidelines, the next step would be to make some.
Your brand’s style guidelines define the tone and voice of your brand. Anyone who creates content for your brand can follow the guidelines and write in your style so your content stays consistent (i.e., it always sounds like the same person is talking/communicating) across channels.
Your audience will be able to associate your brand with specific styles, which will not only help them remember you brand.
The following guidelines may be included in your brand’s style guide:
- The brand personality (your preferred voice)
- Your preferred tone (how you sound when you write/speak/communicate).
- Grammar preferences and punctuation (Oxford quotation marks, anyone?) ).
- Guidelines for how to refer to and use your brand name within content
- Guidelines for the use of visuals within content
- Guidelines for the display of your logo
- Social media rules, such as how to write captions and hashtags, along with how to use Emojis.
- Inspirational sources
Keep them up-to-date and document them once. You can use this tool over and over to create content on all your channels.
5. Create a social media calendar
What are your plans for keeping track of the topics of Facebook posts, as well as when and where you will publish them?
What can you do to ensure you are always ahead in creating content and publishing it?
A social media calendar is essential.
A calendar is an essential tool for any content strategy. You will need to have a calendar in order to plan and organize your content.
You can either keep one calendar that has tabs for all channels, depending on what you need, or separate them (one each for Facebook and one for blog). ).
You will find a good content calendar that includes weekly and monthly views. This allows you to see what content is going out each week from an aerial view. You can ensure that you are posting the correct mix of formats and covering a wide range of subjects.
Some paid services like MeetEdgar or CoSchedule have advanced features which allow you to schedule posts ahead of time so that you do not have to worry about when you post.
6. Get involved
The main verb in the expression “social media” is “social.”
This means that content marketing on Facebook must not only be about posting but also engaging.
Here are some tips.
- Make responsive . React as quickly as you can (within reason), to messages, tags and comments
- Start conversations. Do not be afraid to go deeper with your feedback. Be friendly, ask questions and offer suggestions.
- Provide customer service. Many customers use Facebook to contact businesses when they have a problem with their product or service. ( people prefer to send an email than contact a company. These issues can be addressed using customer service skills.
- Engage with other content. Share only relevant content to your audience. However, do not forget to share and leave comments.
- Hire help if necessary. Social media managers are hired by most brands for one reason. Keeping up with the posts and all that is involved can prove exhausting.
7. Analyze and track your results
You should monitor your progress towards your content marketing goals on Facebook by regularly checking the relevant data.
If your goal is to increase brand awareness and page views, for example, then you could track Page likes and page views – which can be found on Facebook’s .
You’ll find here a list of every post you have published. This includes metrics such as reach and engagement. This information will come in handy when you are fine tuning the topics and content types you publish.
These are the best Facebook posts for content marketing
You’ll need to share a variety of content to Facebook in order to get the best engagement. These are the best options.
Posts in text
A variety of video types has emerged in the last few years, including short video! Live video Stories! Stories!
The highest engagement rate for this post type ( ) is among all types of posts, even videos.
Short and simple text-only posts ( receive the most views). You can share your thoughts or ask questions using them.
Follow these links
You guessed it, link posts. These links will take you to other content than Facebook.
This post can be used to share your top blog content, new products or services, or an email signup page.
To encourage Facebook users to visit your site, you can include link posts in your content calendar. If your blog/website is your main content channel, then this is where you will leads and capture them.
Photo posts
A photo post can contain one image or a collection of images. These posts can be shortened with hashtags or captions, and they are second in engagement for Facebook.
There are many options available for sharing photos depending on the industry: gorgeous product photography, daily snapshots of your day, infographics and quotes.
Videos
Videos can be engaging, and they communicate better than any other media. There are several video types that you can upload to Facebook:
- Short videos, – This is Meta’s response to TikTok.
- Live video: You can stream to your friends, and they will be able to comment/interact with you in real-time.
- Videos You can upload videos longer than standard videos to Facebook, including tutorials and interviews as well as demos or recordings of webinars.
Facebook Content Marketing can help you grow your audience
Facebook content marketing is an excellent addition to any marketing strategy.
It hosts billions of people monthly and is one of the most popular social networks in the world.
Your audience may use Facebook, and they will most likely. You should be there regularly with relevant content that engages their interests and fosters their connections.
Focus first on your blog and website content, then you can use Facebook to expand your reach.
Smart content strategy will allow you to seamlessly connect your Facebook and blog marketing campaigns.
Customers want to be able to interact with brands on social media. This opportunity should not be missed.
These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.
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