Many brands find advertising on Google Ads easy.
Google Ads is a great way to expand your business.
It can sometimes be more difficult to get started than it was in the past. It will be important to decide what type of account you would like and have all your verifications.
This guide will show you how to set up Google Ads.
Note – While some strategy advice will be provided, it is our goal to make the information as general as possible. We will also not discuss setting up Local Service Ads and Merchant Center.
Google Ads: How to get started
An email is required to set up an account for Google Ads. It can be either Google or unrelated.
You can quickly create an account if you do not have the email address you want to use before you set up your ad account.
After you have chosen the email account that you wish to associate with your Ad Account, you will be asked to create a Google Business Profile.
By doing this you will be able to lock your account as a Smart Campaign account.
Smart Campaigns are useful for certain brands but it isn’t ideal for all advertisers to lock the account for support of such campaigns.
Make sure you select “Are You a Professional Marketer?” Move to Advanced Mode
After you have converted to an ad account normal, you will be asked to create your first campaign. You can create an account even if you are not ready.
Google will search for any assets that are associated with your email address, such as YouTube channels. These assets can be connected to other audiences or placed in new placements, or you can leave them alone.
You can connect your phone number to the app if you’re promoting it or making it a landing page. Your phone number will also be connected.
If you use call tracking, it is ideal to have the number available. You can change it at any time.
Google Ads accounts must include conversion tracking. After choosing the campaign objective (brand lift or conversions), you can set up conversion tracking.
You should never opt for multiple conversion goals within a single campaign.
It is impossible to ask one campaign for sales leads or leads. There are too many conversion options.
Next, you need to choose if your campaign will be single-channel or multichannel.
Your campaign goals will determine which campaigns are suggested to you. You can choose search or PMax if you do not select one.
PMax requires visual creativity to be successful. It is better to begin with non-PMax campaigns if you don’t have any images or videos.
When you choose to search for something, it will ask that you fill in these details:
- Keywords – You have two options: manually type them in or use suggestions that are based on the theme or site you’re using.
- Search Ad Text: To create a responsive search ad, you’ll need to provide headlines and descriptions as well as the URL.
- Assets (formerly called extensions): Website links, structuredsnippets and callouts. Callouts include calls to price extensions. Promotions are also available. Lead forms, apps, etc.
- Bidding strategy During the campaign setup stage, you can only opt in to Smart Bidding and automated bidding.
- Campaign Settings: You can set audience targets, location targets and ad network schedules.
Campaigns for PMax focus on Google Ads channels. The majority of campaigns revolve around providing creative.
Although you will not be bidding for keywords, it is possible to add an intent audience to the Audience signals.
Google will make a video for you if it is not possible to provide video creativity.
play a critical role in the success of your Google Ads campaign and account.
A budget that is too low can lead to wasted money. There won’t enough clicks for conversions. Budget misallocation could result if you set it too high.
Be sure to set a daily budget that you are comfortable with increasing by at least 2% each day. Google will try to average your monthly spending to your daily spend over 30.4 days.
Important to remember that you billing profile doesn’t have to match your main account.
Agency clients can create the billing profile for themselves or their client. Google Ads accepts most credit cards and PayPal. You can also make direct bank deposits using your bank account.
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Following up
You have successfully created your Google Ads account! You’re still not done.
After you have completed the initial setup you will need to verify your account.
To verify your account, you will need to request and send back a postcard attesting that your business exists. Your ad account may be cancelled if you fail to complete the verification step.
You may also be suspended if your account isn’t charged within the first few working days.
This can be avoided by linking your Google Ads console to Google Analytics.
Conversion tracking does not need to involve coding. There are codeless alternatives:
- Google Tag Assistant connects your conversion tracking.
- In your analytics section, copy your conversion tracking code.
Conversion tracking can be sent to the developer as well.
Conversion actions can be either primary or secondary.
- Reporting and Google Ads algorithms will consider a primary action.
- Secondary actions are only reported and will not be included in the cost per acquisition (CPA).
Set up Google Ads Account
Account setup can include options and campaign structure . If you are not prepared, don’t force the first campaign.
You can make sure that you are setting yourself up to succeed by making sure your linking accounts (Analytics, Search Console) and creative are ready.
These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.
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