Google will make changes to its Dangerous Products and Services and Healthcare and Medicines Ad Policies on January 20, 2023. This allows for promotion of FDA-approved drugs containing CBD and hemp-derived CBD products. THC levels of 0.3% and less are allowed in California, Colorado and Puerto Rico.
We care. Advertisers and brands that sell CBD products within the approved areas will be able to use the new policies to allow them advertising if they are certified by Google. Google will begin certifying advertisers on the 20th of January 2023 when this form goes live.
LegitScript certification. Google will not allow CBD products to be promoted unless they have been certified by LegitScript. Any product to be promoted must comply with the following requirements:
- To ensure compliance with the legal THC limit, provide samples of your product
- LegitScript can issue a Certificate of Analysis from a Third-Party
It is still not permitted. Some formats such as YouTube Masthead will not allow for serving. The Unapproved Pharmaceuticals and Supplements List will no longer include CBD. Advertisements promoting CBD-based products (including supplements and food additives) will be disallowed.
Dig deeper. You can read the Google announcement here.
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