What is SEO content writing? What is it different from other content?
What is SEO content better than traditional content?
These questions, and many more will be answered in this article.
You’ll learn:
What is the key difference between content writing for SEO and content writing?
There is a difference between content writing and SEO content writing. SEO content writing leverages search engines to help you find your content. Content writing, on the other hand, is written content that can be read by humans.
You might have felt that the paragraph above was composed by a bot. This is a great example of an SEO paragraph.
It is almost like my Google Home mini is spitting this out to answer a question. Although it’s not exciting, the message is clear.
The rest of this article will be written more “by humans, for humans”. But the first sentence is true.
Search engines use the codes to create SEO content.
Which is the best?
Which one is better? Which is better: SEO or regular content
Both forms of content have been a success for me over the years.
I am a writer today and have a good following.
This is social content that leverages the algorithms of platforms.
Blog posts that aren’t keyword-rich when I speak about content regularity.
These are written to be read by humans. If Google discovers keywords that match your search, then great. However, this is not intentional.
It is risky to produce regular content. This is risky, it’s a leap into unknown territory, and without a strategy for promotion, there’s a high chance that nobody will read what you write.
You might have your own ideas, theories, or passions.
SEO content, on the other hand, has a purpose: to rank.
This is a simple concept: you are writing it for humans and search engines.
The content is ranked so that it can be found via search engines.
Search engines are the only way to discover your content.
Is this SEO content that is better? No.
We’ll soon see that a lot of content is good at searching engines, as we will also be able to confirm.
Find the Daily Newsletter Search Marketers Rely on.
Leveraging human leverage is the focus of content
So now you have two kinds of content. As we’ve already seen, one uses search engines.
What does regular content mean?
Humans.
Particularly, attention to detail and interaction with others.
This is what content for search engines attempts to achieve. This is the core skill for an SEO-focused content author – . It’s not easy.
Content writers, on the other hand aren’t concerned about these matters.
They exchange ideas, news and opinions.
Search engines are not constrained by search engine needs or wants. A certain amount of freedom lets them focus solely on changing the emotional state of the readers.
This state could be the feeling that:
- Your ideal future is possible.
- They are more in line with their goals.
- As parents, they aren’t failing.
- You can live a better life.
- They can make their business successful.
It can be entertaining, or it could educate. You can be a liar or you can alter your mind.
The power of great content can make emotional changes happen.
Which type of writing works best for you?
Content bothism: The secret weapon to marketing success
Once, a good SEO told me that killing low-traffic websites was one of his first tasks as an SEO.
That’s what I understand. However, low traffic does not necessarily mean less use.
You must ensure that content you are deleting is not of any use.
This can be done by sharing the post on social media, or even paying a little money for it to go viral. This will help you determine if your content is valuable to customers.
It doesn’t need to be only SEO content. It must be both SEO content and regular text.
Content bothism is the use of both type content on your site. Both can be combined. You can have both.
What types of content are you able to create that isn’t search-driven?
Three content strategies you can leverage people
Search is great, but that doesn’t make it any less important to provide regular content.
You can once you understand how to use human readership. It’s amazing!
These are the three best ways to get great content.
Different reward content
You will keep coming back to great blogs because you never know what new content you might find. Variable reward content is also known.
like TikTok or Instagram
is a great example. You never know what you might have missed on his blog, which is why you keep coming back to it.
This content can be a great asset for your business because it allows people to search for you and not just happen by chance.
It is easy to grab the attention of your reader, and keep them returning to you time after time.
Content created by users
Next, we need to convince others to write the content.
did a great job.
Their site features hundreds of inspiring start-up stories through email interviews.
They don’t even have to create them. Their site now has over 4000 case studies.
They keep coming out each week, so even if you read them all the time, it is impossible to catch up.
These are not optimized for search engines. However, the sheer volume of content and its nature are attractive to readers.
With insight, content curation
It is not a new concept to use content curation. Sites use content curation since years. Reddit, arguably the most popular site on the internet, is the perfect example.
You can create new content by adding your own insight.
is an example. With unique views and photos, the best examples of marketing are collected in one place.
SEO content doesn’t have to seem robotic or boring.
Not a chance.
Search engine optimizations have ruined the internet – only SEOs can repair it
All of us have heard stories about Google losing market share due to .
It is a pain to read thin articles that are ranked solely because they have a domain.
Recent algorithm updates should change this. However, if SEO content is to improve, both SEOs and content writers must make changes.
What do users want in good SEO content?
Answers the query and adds new information.
This is the right combination of SEO and content writing. Answer the query and go on.
offers some great tips to create blogs that are successful.
Cross out any sentence you think could be written by another person, each box checked, and every reference that is predictable. Insert yourself. Now, tell the truth.
Although we do not want to repeat every sentence, great SEO content should add your views, experiences, and truths.
If you are looking for examples, the Backlinko blog is your best bet.
Brian Dean designed a blog that did more than just use search engines. The blog was able to leverage both search engines and humans.
Dean writes content for search engines, but still creates original angles and experiences.
This is why content UX and content design are so important.
Others do it well, however.
BuzzSumo has created a great piece of content, .
Although it’s targeted at search, the BuzzSumo team used their data to create a fascinating and informative article.
How can you make sure your SEO content stands out?
Here are 9 methods to make useful SEO content that people love
These are some that is search engine friendly and human-friendly.
1. Your own data can be added
BuzzSumo created a new angle for content by combining its data.
Which data are you able to use?
2. Add design
Brian Dean was the first to use content design in SEO. But graphics can tell a story that your content doesn’t know.
For my simplistic graphics, which help explain subjects, I receive a lot feedback.
3. Facts
Your content is more credible if facts are included.
These facts can be found on sites like .
4. Insert videos
recorded himself speaking on his cell phone while walking with his dog. These insights would then be used to upsell products.
While I don’t recommend this you do, create a video and post it to YouTube. Then embed the video on your site.
Maybe you have a different angle or can elaborate on something. You’re creating content for people in your SEO.
5. Unique H2s can be added (that aren’t listed in the SERPs).
Web writing today can seem a bit rote. To analyze SERPs, people use tools like Frase and Surfer.
You want to stand out. Don’t just mix the most H2s with rewrites.
How much H2 could you make? Is there anything missing from the article?
Use the SEO Minion Chrome extension to find what is missing. You can also ask questions about any keyword. Add H2s to your content.
6. Add quick answers
This is indeed a search problem. Search loves fast answers.
This is a quick overview of the TV that I am considering buying. The information I needed was quick. Similar buyers have been there, so get straight to the point.
To help readers find key information, quick answers may be provided in boxes.
The page above allowed me to quickly scroll through all the top TVs.
Optimize to be a fast reader
7. Add details, specifications and numbers
With you will need to add details as that is what AI cannot add. Make sure you include relevant service and product data in your content.
is a ranking system for the 100 most important comics. It provides data no AI program could have.
You need to include more elements if you are using AI for content writing.
8. Real answers require you to commit
Experts provide accurate solutions to real problems. This is the foundation of Quora.
AI can be vague, experts are committed. Answer the question clearly, and not vaguely, if someone asks you if an air fryer can be harmful to your health.
It is also helpful to back up your views with factsual data.
9. Request quotes from top business executives
Business leaders are key to a company’s success. Ask for quotes, then add these to your content.
You’ll be able to make these quotes stand out by using design. It will help your content read better.
Next steps
Your customers’ questions are the only limit of SEO content.
The content answers their questions.
These are essential for any successful content strategy.
Your content may not be good enough for people if it isn’t promoted. Go ahead and review your content.
Does it do enough? Is it better? You can make it even better by adding some elements to the list.
Don’t be afraid. Boldness is a virtue
This is the future for both content types.
These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.
Similar stories
Search Engine Land: New!
