Microsoft and BigCommerce have announced a partnership called “Microsoft Ads and Listings on the BigCommerce Marketplace.” This allows BigCommerce merchants from the US, UK and ANZ direct integration and access to Microsoft Advertising’s more than a half a million people.
BigCommerce’s view.
Integrations with partner apps like Microsoft Ads and Listings increase the value and possibilities that we are able to deliver to merchants around the globe to reach millions more potential customers using the Microsoft Advertising Network,” Sharon Gee (Vice President of Revenue Growth and General Manager of Omnichannel at BigCommerce), said Sharon Gee. Our merchants will be able to seamlessly expand their Omnichannel operations and unlock new channels by adding another strategic partner integration. BigCommerce is proud of its best-of-breed partner-first approach, and commitment to open commerce. Merchants can easily access leading-edge, integrated solutions that will help them achieve long-term success.
Sharon Gee is vice president for revenue growth at BigCommerce and general manager of the omnichannel.
It works. BigCommerce merchants have the ability to sync product catalogues with Microsoft Merchant Center. The BigCommerce Control Panel allows them to create shopping campaigns and monitor campaign performance.
BigCommerce merchants will benefit from the partnership by:
- Expanding reach through new channels. Merchants have the chance to show products to millions via Microsoft Bing, MSN and Microsoft Edge. AOL and Microsoft Bing, just to name a few.
- Enhanced shopping experiences can drive more traffic. Merchants have the ability to filter their product feeds using specific attributes. This can help increase conversion and click-through rates.
- Optimizing and monitoring ad performance real-time. Merchants have the option to view campaign performance, run detailed reports, or take a quick snapshot. You can make changes in real-time to your status, budgets, and bids. Additionally you have access to personalized tips and customer support for better results.
We care. Jason McKay, senior director, global partner sales, Microsoft Advertising says:
BigCommerce merchants can connect with customers who are more purchasing-powerful, more engaged with advertisements and more likely to purchase online. BigCommerce merchants have the ability to connect with their customers through Microsoft Ads and Listings. This allows them to achieve a high return on investment and long-term growth.
Jason McKay, senior director, global partner sales, Microsoft Advertising
Microsoft could use this partnership to up to $20 billion. It’s an important step for merchants and advertisers looking to reach more people than just Google or Facebook.
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