Expert SEO services are needed at many points in the website’s life cycle.
You risk rankings, traffic, and revenue loss in 2023 if you do not seek the advice of an experienced professional to address the five following scenarios:
1. Redesigns of websites
Many people plan to update their websites in the new year. SEO is often not discussed during site design or poorly handled. This is an issue.
A occurs when major website changes are made, including and or changes to the content management system, hosting provider, or other changes.
If not handled properly, any of these modifications can have a negative impact on the site’s ranking in search results.
There are many things to take into consideration. When involved in site migrations, we often break down our SEO checklist into three parts: pre-launch and launch activities.
It is not uncommon for websites to experience a drop in traffic, even if it’s done properly. . However, the site should rebound and excel beyond previous benchmarks.
If it does not, however, then something is seriously wrong. Websites may not recover, and they could experience a drop in long-term traffic.
You should seek the advice of an experienced SEO if you plan to make major changes to your site. Website design agencies may not be able to provide the necessary expertise.
2. Deep analysis
You may not be able to check all boxes on an SEO checklist. However, there could still be something more sinister behind your website’s traffic drops. This is what a deep dive audit will reveal.
Site owners often only pay attention to the most popular pages. However, this is only one aspect of the website’s overall quality. Your website’s quality could suffer if you have 80% more pages than necessary. This can impact your traffic.
One example? Google’s evaluates the website for content quality. Bad content can have an impact on the entire website.
We must not overlook the importance of well-organized and quality content throughout the site.
The navigation on a website’s site is crucial for visitors to quickly locate the information they are looking for. This can help search engines to understand the content that website owners consider important. Google provides search results at the page level. However, Google likes to see the larger picture and understand the role of each page.
Websites are not created in isolation. Google may rank a site in a holistic way, depending on its content.
Without a , there are many other issues that could be hidden on a website. Website publishers need to have a thorough audit of their website.
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3. Highest competitive terms ranked
Let’s face it, keywords aren’t very competitive these days. You will get millions of results if you search any keyword. But Page 1 is the most important.
Ranking for certain keywords is easier than others. You might rank better for “list of top games in 2022”, than “games”.
It is important to know. We had to work for years in order to get a client ranked number 1 on the extremely competitive “games” term. But it was worth it. It worked.
It’s not enough to follow a checklist in order to rank for millions-dollar keywords. This happens when you have deep SEO knowledge from experts with years of experience. These professionals are those who know the current state of search and can live with technical SEO.
You can find SEO advice anywhere. But if your goal is to rank highly for competitive keywords, then don’t settle. Hire an SEO expert.
4. Google Maps Navigation
Search engine result pages change constantly.
Google conducted more than 700,000. These experiments resulted changes. This is about 11 updates per day. Are you able to keep up with all algorithm changes and their implications for your site?
Updates to algorithmic pages lead to competitors pulling ahead. You might have more money and resources, or they may just do slightly better. You now need to figure out why and how you can get back on track.
There are many factors that can influence the ranking of your website in search engine results. It is best to leave the work of an SEO professional to determine these factors.
5. Technical SEO
While anyone can perform simple on-page optimization, it is not easy. It takes experience and knowledge to do the difficult parts. Mobile usability, website speed, structured data martup, robots.txt and server maintenance are just a few of the many things that affect mobile user experience.
To ensure that the changes are made correctly, technical SEO needs to be done by a qualified professional who works in conjunction with a webmaster or website developer. SEO can quickly be thrown off track by a single mistake.
Each website must ensure that the technical portion is correct to rank. Why? It is because a website that’s not easily crawlable won’t rank.
Google’s Gary Illyes said it once on an .
“[I] wish SEOs would go back to basics (i.e. MAKE THE DAMN WEBSITE CRAWLABLE), instead of being focused on silly updates or made-up terms by rank trackers and that they spoke more with developers of websites once the first sentence is complete.”
In 2023, improve your SEO skills
New possibilities are available for your website in the new year.
You need to think about how expert SEO strategies will be integrated into your website to ensure you are on Page 1.
These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.
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