Google Analytics 4 (GA4) is everyone’s new favorite Google product. It just launched 12 items and event-scoped dimensions and ecommerce metrics.
We care. Retailers and advertisers can now view and analyze information specific to products, services and interactions. It should be possible to view Items bought and Purchases by Country, which will show you how many items were purchased for each country.
ICYMI: Google will July 1, 2023.
The latest. Find the new dimensions and metrics using the Data API and Explorations.
- Item affiliation
- Variant of the item
- Add items to your cart
- Checked out
- Checked items in the list
- Promotional Items
- Items viewed
- List of items viewed
- Promotional Items
- Shipment amount
- Shipment tier
- The tax amount
Google introduced new naming conventions.
- Add to carts, formerly known as Add-to-carts
- Item-list Click Events (previously known as Item list clicks).
- Item-list views (previously known as Item list views).
- Item view events, formerly known as Item views
- Items bought (previously known as Item purchase quantity).
- Clicks for promotion (previously known as Item Promotion Clicks).
- Promo views, formerly known as Item promotion views
Dig deeper. You can find the official documentation for Analytics Help here.
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Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.
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