Meta will stop targeting teens based on their gender starting next month. Advertisers won’t be able to show personalized ads to under-18-year-old users, as they can no longer target them based on in-app activities such as who their Instagram followers and which Facebook pages they love.
The new changes will mean that personalized advertisements on Facebook and Instagram only use a user’s location and age to establish relevance. (Wherever location is required to evaluate which products or services are available in the user’s region, location is essential to identify them.
Facebook and Instagram are soon to roll out new controls that teens can use (kids younger than 13 years old cannot access these apps technically). The platform will give teens the option of seeing less about a topic and will allow them to choose which ads they will see.
We care. Advertisers won’t be allowed to target under-18s based on their in-app activities. They can also no longer target their location or age, except when relevant. If you want to advertise your product or service to people under 18, then it is important to rethink.
It’s not new. Meta has recently introduced privacy updates that are available to all users under 16 years old, and 18 for some in certain countries. Beginning in November teens will be able to choose more private settings for Facebook. Meta suggests making the changes yourself for teens who are already using Facebook. These privacy settings are now:
- See who can view their friend list
- You can view the pages, people and lists that they are following.
- Who is able to see the posts that they have tagged on their profile?
390million euro ($414 million fine) this month after European Union regulators discovered it had unlawfully forced users into accepting personalized ads.
Google prohibits ads targeting children under 18 years old. Google has updated its policy regarding minors online in 2021. It now allows those aged 18 and under to remove their images from Google Image results. We’ll be introducing a new policy in the next weeks that allows anyone below 18 years old, or their guardian or parent, to ask for the removal of images from Google Image results.” .
YouTube will make the upload default private for children aged 13-17. For those below 18 years old, SafeSearch will automatically be turned on by Google Search. Under 18s will not have the ability to change their location history.
Search Engine Land: New!
- Google testing verification badges - March 27, 2023
- Google Search Console breaks out Merchant listings and Product snippets appearances - March 27, 2023
- How to write title tags for SEO with ChatGPT - March 27, 2023