You have likely started to research SEO best practices if you want your website to rank high in search engines.
You may have learned all you can about but WordPress isn’t ranking high enough.
WordPress is the most used . This makes it clear that WordPress websites are often listed as top search results.
Image Source: W3Techs.com
Continue reading to learn the top reasons WordPress sites don’t rank and what you can do to fix them.
Search engines should not be able to find your website.
It might surprise some users that WordPress installs block all search engines automatically.
To prevent search engines from finding a website that has not been fully constructed, the Search Engine Viability setting is available in WordPress. Once your WordPress site is available for public, you can easily disable this setting.
Log in to your WordPress dashboard and turn off this setting. Locate Settings in the left menu. Next, navigate to .
Scroll down on the Reading webpage to locate the Search Engine Viabilitysetting.
Check the Search Engine Viabilitybox, and make sure you Save All Changes.
Select the best keywords for your target audience
If your website isn’t ranking well, you should research content relevant to your industry.
help engines locate your content and determine where it should be indexed. Your will be easier if you are clear about your company’s goals and your target keywords.
You might find keywords that are used in other industries. Include competitor analysis when conducting research.
You can conduct competitor analysis using a variety of free or paid tools, such as and . These tools allow you to conduct content audits, allowing you to see what your competition is doing well and where they might be lacking.
A keyword gap analysis will reveal the sharing and missing keywords that you and your competitors are using. You can optimize existing content with shared keywords, and identify new topics by looking for missing or duplicated keywords.
Remember that adding one keyword to your website will not increase its ranking. For relevant and thorough content, you will need to make sure your company adheres to .
Google’s search console will show you how it sees your website
To understand the Google search engine crawling of your website and what keywords it shows up for, create a .
You can check Google Core Web Vitals and the URL Inspector to see if your website is getting enough visitors.
Inspector for URL and page
You can use the to gain insight into your index pages.
The inspector will notify you if there are warnings or errors in markup. The inspector will explain why the error was made.
You can check the date and time when your page was crawled or indexed.
Google Core Web Vitals
is a key part of any site’s overall SEO strategy.
Google Core Web Vitals gives you detailed information about any site issues.
When making changes to your theme or plugins, keep in mind the website testing results. Your site’s optimization will be affected by any changes you make to content.
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A fully isolated VPS will give users 40x faster WordPress hosting speed. Users can use dedicated resources and caching profiles. Redis is also available. A server designed to speed up WordPress will improve Core Web Vital score.
Themes and plugins
WordPress plugins and themes make up the majority of WordPress’s content, however they can have an even greater impact on SEO rankings than users might think.
To understand the impact of these factors on your website’s performance, you can use a performance test tool.
Solutions for themes
Although thousands of themes can be used for any type of website, they are not all suitable for search engines.
It is a good idea to test the theme’s effect on Google Core Web Vitals.
A demo site for a theme you are interested in can be used to test its optimization.
To review the site’s performance and to assess its SEO readiness, copy the URL from the demo website into .
It is important to remember that you website likely will have more content than the demo. It is important to check if there are any issues with the theme before installing it.
Page builders are another option to consider when designing or updating your website. These plugins allow you to build your site using visual drag-and drop interface.
These editors are bulky and can cause a drop in your Web Core Vitals score. Gutenberg is WordPress’s native block editor. This can keep you up to speed while still maintaining the theme’s aesthetics.
WordPress plugins
Many users first install SEO plugins on WordPress sites.
Before installing your favorite plugin, here are some points to consider:
- You can customize metadata and open graph tags.
- Structured data or schema support.
- Scores your keyword density.
- Your content’s quality, readability, and internal linking are graded.
and are recommended plugins.
For advanced tracking of your SEO, we recommend using the tools in the Keyword and Competitive Research section.
Use cache plugins
Some of the most used plugins to enhance WordPress installations are cache plugins.
By providing users with a cache plugin, they can speed up site performance. The waiting time to connect to the server is reduced by this.
Some caching plugins only focus on caching. Some will include settings to enable CDNs and minification of files.
and are recommended plugins for caching.
To find the right plugin for you, we recommend that you try out several. You should only test one plugin at a given time as it can cause compatibility and slower speed issues.
Final thoughts
Sometimes, going back to the basics is often the best way to solve problems. SEO is no exception.
Your search engine ranking will improve if your website is properly set up and rich in quality content. Your website should be ready to handle any situation. is a superfast VPS that offers dedicated resources and premium design tools. This will revolutionize how WordPress works.
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