Google Search Console has updated its performance report to include more product results. This means that you might see an increase of clicks and impressions if you filter your performance report using “product results” as the search appearance type.
Google’s statement. Google stated here that sites may experience an increase in clicks and impressions when Product search results appear type on their website. Google includes only products that are found in the page content of a website, and not associated with Product structured data.
January 6, 2023. This change was noted on January 6, 2023. It was continued to be used.
Changes in the report. The change appears to be a report change. Google Search shows product results that are not product-structured. The performance of these products is now shown in the Search Console report. Google explained that this is due to Google including products only within page content and not associated Product structured data.
We care. This spike in performance reports is due to the Google change that Google implemented for calculating clicks, impressions, and product-specific data. This is an ongoing reporting update that began on January 6th.
Similar stories
Search Engine Land: New!
