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Today in search marketing history: January 20, 2008

Posted on January 20, 2023January 20, 2023 by Luke Smith

Matt Cutts is a guest blogger

Matt Cutts (the head of Google’s Webspam Team) posted a message on his blog in 2014. He said, “Stick your fork in it; guest blogging has gotten too spammy.”

Google and Cutts hadn’t discussed guest blogging before. See:

This was however a strong, clear and unambiguous message that would continue to be debated for months. Google’s webspam group was set to adopt a “pretty dim” view of guest blogging moving forward.

Ok, let me call it. If you are using guest blogging to gain links for 2014, then you need to stop. Why? Why?


Matt Cutts

Cutts’ post received hundreds of comments, and generated lots of social media discussion. Cutts amended his post in order to make clear that he was not referring to high-quality multiauthor blogs. He also added the phrase “for SEO” at the end of his title.

This day, too

2022 Placement Reports could be created to show where advertisements were placed for Performance Max campaigns, as well as the number of impressions.

2022: Backlinko founder Brian Dean would curate and create original content for Semrush Academy.

2020: Several data providers have shared their insights on the effect of Google’s core update for January 2020.

2017, Singhal was promoted to senior vice-president of engineering and is responsible for Uber’s Maps & Marketplace divisions.

2017 These are the most recent images taken from the internet. They show what people eat, what they do, and who they talk to.

2016 An analysis of over one million searches revealed a few ranking similarities that are common across Google’s most popular content.

2016, This report allows you to drill down on specific error types or URLs.

2015: This niche was already looking worse in 2015.

2015 – Google’s global brand strength was likely to be a contributing factor to these rankings.

2015 Neither Google or Bing showed direct answers. This is a listing of results from the web.

2015: A Bing search for news terms will bring up a card/box with an arrow that allows users to click on the arrow to expand the news.

2015 This gain is likely to be attributed to Yahoo’s Firefox default-search deal.

2014: Expedia witnessed large declines in SEO visibility for many keywords including vacation, hotels and car rental.

2014 – Google stated that it has rejected active retargeting campaign involving CPAP devices, and that there are increased searches for active retargeting campaign potentially linked to sensitive interests categories.

2014 You only saw the sitelink if you were signed into Google Account.

2014 This illustrated Doodle featured a profile and images of Martin Luther King Jr. as well as doves representing King’s 1964 Nobel Peace Prize. It also included the Lincoln Memorial, where King gave his famous “I Have a Dream” civil rights speech.

2012: This article explains the hiring process and what the Quality Raters look for in websites. It also outlines the various evaluation tasks that they performed.

2012: Google encouraged users to ask their Google+ friends questions about [insert query here]

2012: The new campaign was not about promoting making decisions. It was more about inspiring people to do interesting things.

Alpha.

2012 These are the most recent images taken from the internet. They show what people eat, how they interact with others, and what their toys are.

2011. A reflection about how Eric Schmidt got into Page’s role and the reasons the company might have made that change.

2011, Google’s Q4 2010 revenues were $8.44 Billion, which is 26% growth year-on-year. The full year’s revenues exceeded $29 Billion.

2011. GPS enabled personalization on mobile phones and opened up new opportunities and experiences for users. Three infrastructure components were required to achieve that vision.

2011, These events took place shortly after Google failed to buy Groupon for almost $6 billion.

2011. Anyone could request to have some information removed. This would be a major change not only for Spain, but for Google as well.

2011. Two of the 10 best free iPhone apps ever were created by Google.

2011, Although it was limited to a small number of people, number porting was soon coming to all users with Google Voice accounts.

2011. Google created the Doodle from the speech of John F. Kennedy. Google also included the middle G of John F. Kennedy’s speech as an image.

2010, Advertisers can specify which device model and carrier they want to show their ads. Advertisers could also market apps directly in the iTunes App Store and Android Market using AdWords.

2010, Search for “Google Leaves China” and “Google vs. Baidu”.

2010, This report showed statistics such as the overall link count and the number of domains linking to a URL. It also included anchor text distribution.

2010, “Fun, educational.”

2010, Microsoft was viewed as a pawn between Apple and Google.

2010, Users can access a listing and location for the local event they are looking for in their desired US city with just one click

2009 This article presents Microsoft, together with its allies in an attempt to end Google’s continued dominance of search (via Yahoo Deal) following the failed bid by Yahoo.

2009 An easy list of properties could give advertisers greater control, in an age when Google is trying to place more ads in more relevant areas.

2009 You could use the hyves subdomain to check the PageRank for that domain.

2009: Based upon an analysis of 92 million impressions and 600,000,000 clicks.

2009 This service was discontinued because they felt it wasn’t the best solution.

2009 Major search engines still had not caught up to the power shift.

2009 You can fill in the form to find SEM companies.

2009: GetListed.org was founded on a single premise. Small businesses should find their local listings and be able to claim them.

2007 How phishing alerts actually look through the Google-Firefox 2 partnership. It was also an inaccurate warning.

Search Engine Land’s Subject Experts (SMEs), have contributed in the past

These columns represent a snapshot of time. They haven’t been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Google News

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The author

Danny Goodwin serves as Managing Editor at Search Engine Land & SMX. Goodwin manages Search Engine Land’s subject-matter experts and writes daily on SEO and PPC. Goodwin also assists in programming our conference, SMX – Search Marketing Expo. Goodwin served as Executive Editor for Search Engine Journal before joining Search Engine Land. He was responsible for leading editorial efforts of the brand. Search Engine Watch also had him as an editor. His expertise has been sought out by many publications and podcasts. He has also spoken at major virtual and search conference events.

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Luke Smith
Luke Smith
Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.
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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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