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Search marketing history is at its peak: January 23, 2003

Posted on January 23, 2023January 23, 2023 by Luke Smith

Expedia acquires Travelocity

Expedia purchased rival Travelocity in 2015 for $280million amid slowing industry growth and increased competition from other travel companies.

Expedia was actually powering Travelocity.com from 2013. The acquisition was a natural step from both sides.

Expedia owned multiple online travel brands at the time: Hotwire, Hotels.com and Trivago.

You can read all about it at

This day, too

2022 This was an option to the full-featured $4.95/month subscription.

2020 Google wanted to reduce the number of referral fees for flight searches, so there would no longer be any.

2020 – Google has added new features for Google Dataset Search in this rollout.

2020: Barry Schwartz chatted with Grehan to discuss the beginnings of search technology, how machine learning and AI are impacting search, and why he came up with “search engine optimization”.

2019 For Amazon seller’s display and video ads, the “new-to brand” set of metrics was also available.

2018 In a lawsuit against Searchmetrics, five patents claimed by BrightEdge as a SEO platform provider were invalidated by a federal judge.

2018: Bing Ads launched its Hotel Ads service in beta in 2017 and rolled it out to a wide audience.

2017: Now you can read previews of books directly from your phone using Google search.

2017 Ed Roberts was honored with the Google Doodle.

2015: AdWords and Analytics users would be able now to compare costs in Analytics.

2015: click share also increased on Bing’s product ads. This is a double increase from Q3.

2015: Pinterest changed its Guided Search to provide results that were different depending on gender.

2015: local news was made available in 12 US cities including San Francisco and New York City as well as Los Angeles, Chicago and Washington D.C.

2015 These images show what search engine users eat, their play habits, the people they know, the places they visit, what they like, and what they own.

2014 It was impossible to find an HTTPS version for a site called “What is my referrer?”. So Barry Schwartz made one.

2014 A new user-agent for smartphones would use robots.txt and robots meta tags, as well as HTTP header directives, to crawl Googlebot’s API instead of Googlebot Mobile

2014: MapQuest informed business owners that the MapQuest local business centre and its basic local listing product were being formally closed.

2014 In a case concerning patent infringement involving Google AdWords, a judge ruled that Vringo, a patent-holding company was entitled to extra royalties from Google.

2013. The new system makes it much easier to scan through many images quickly, as opposed to the older system which required a lot more clicking and closing windows in order to return to the original system to select another image.

2013, Searches that mixed comedy with creepiness.

2012 Companies behind this tool believed that Google had lost sight of what is best for users using Search Plus Your World.

2012 Google used to ignore most punctuation marks in the past and did not show any results.

2012 Google 2012 Mobile Revenue “run rate range” was between $4 billion to $6 billion globally. The US figure is likely to be slightly less than half.

2012 Here are some suggestions to avoid a social-nuclear conflict between Google, Twitter, and Facebook.

2011, The Wayback Machine has been redesigned with a better user interface. It was also migrated to new platforms as a base for future improvements.

2009 It would be great if Google could understand the meaning behind your phrase and not just the words in it. Eric Schmidt, Google CEO said that there are many discoveries that have been made in this area and that they will be rolled out over the coming weeks.

2009 Google’s websites reached 77% Internet users aged 15 or older in December 2008.

2008: Google seemed serious about showing 10 listings near the map, and then phasing it into global results.

2008: Google’s Matt Cutts dismissed any discussion of a trend in websites that rank in position 1 or 2, and then fall to position 6 in Google.

2008: The second consecutive year.

2008: Google saw the largest decline of 19.5%. Yahoo came in second at 18.5% and Microsoft was at 12.5%. Overall, the NASDAQ was 15.5%.

2008 Google Health login page was available, but the service was still not yet live.

2008: Baidu also revamped Japan’s homepage and included blog search.

2008: Google has classified some regions of South Korea as North Korea.

2008: Multiple organizations asked the US Federal Trade Commission for a ruling on whether Ask used unfair or deceptive trading practices to market its tool.

2008 A head of an EU-led group investigating search privacy issues stated that Internet Protocol addresses should be considered personal information.

2008: Mix clustering lets you quickly answer the question “What are some other subtler subjects?”

2007: Google placed plus signs beside each RSS title. These would allow you to open a short excerpt of the RSS summary if you click on them.

2007: Google has removed the limit on how many sites you can exclude from the Site Exclusion Tool.

2007 Google: “Procedures were put into place to remove login information from any future submissions.”

2007 These ads had to be used for four weeks.

2007: Microsoft stated that it will donate $1 for every search to Team Seattle’s Children’s Hospital Fund.

2007: Google reportedly gave an undisclosed sum to Seedfund to indirectly invest in Indian technology.

2007 Although the reviews and opinions were positive, some small businesses experienced frustrations and problems.

2007: This was a free, voice-enabled, directory assistance that is direct to the consumer.

2007: Fundamentals Course went Live and offers 15+ tracks.

Search Engine Land’s Subject Experts (SMEs), have contributed in the past

These columns represent a snapshot of time. They haven’t been updated since publication, except where noted. These articles do not reflect Search Engine Land’s views.

Similar stories

Search Engine Land: New!

The author

Danny Goodwin serves as Managing Editor at Search Engine Land & SMX. Goodwin manages Search Engine Land’s subject-matter experts and writes daily on SEO, PPC, etc. Goodwin also assists in programming our conference, SMX – Search Marketing Expo. Goodwin served as Executive Editor for Search Engine Journal before joining Search Engine Land. He was responsible for leading editorial efforts of the brand. Search Engine Watch also had him as an editor. His expertise has been sought out by many publications and podcasts. He has also spoken at major virtual and search conference events.

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Luke Smith
Luke Smith
Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.
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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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