Google Updates Image SEO Best Practices and Google Discover Docs

Google made some changes to its SEO-related documentation. These changes included stating that title and link elements were the most critical for RSS feed Follow in Google Discover. They also clarified that Google can parse img elements within elements such as the image element.

Follow the Google RSS Feed

Google has added a line to the Get On Discover documentation, under the , for the Google Discover Follow feature. Google stated, “The most essential content for the Follow function is your feed and per item link> components. These elements should be included in your feed.

You should clearly include the and elements to your RSS feed if you want to perform well in Chrome Follow feature.

Google Image SEO best practices update

Google has also updated the . This clarifies that Google will index images containing img> elements, even if they are contained in other elements (e.g. picture> elements).

The original document stated that Google parsed HTML pages for images to index, but didn’t index CSS. It is now clearer: “Using semantic HTML Markup helps crawlers locate and process images.” Google will index CSS images by parsing HTML elements in pages that contain HTML elements img>.

We care.

Google’s updated documentation will help you leverage the Follow feature of Google Chrome powered with Google Discover more effectively. Also, test any site changes you make to improve your search engine performance.

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Ask Instacart brings generative AI to Instacart’s search experience - June 2, 2023
• Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator - June 2, 2023
• Get your B2B site unstuck: Top SEO tips for stagnant sites - June 2, 2023