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This day in search marketing history: February 17

Posted on February 17, 2023February 17, 2023 by Luke Smith

Microsoft introduces the Bing Network

In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network.

Bing Ads continued to serve ads on a sizable percentage of Yahoo’s search results.

The Bing Network was the result of a , which was originally a 10-year deal. The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers. 

Read all about it in .

Also on this day

2022: Businesses could pull call history data from this API and into their CRM software.

2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

2022: Performance Max was set to absorb Smart Shopping campaigns by summer.

2022: Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.

2022: After months of feuding, Amazon would continue to accept Visa credit cards at its websites and stores.

2021: As an antitrust remedy, the choice screen had not only failed to make the search market a more competitive space, it may have even reinforced Google’s dominant position.

2020: This gave advertisers more options to track website actions through the customer journey.

2020: This former U.S. Marine built a professional career in SEO and SEM while giving back to the community.

2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.

2017: Google had removed emojis in June 2015 due to webmaster abuse.

2017: Local search filters like “Top Rated” and “Open Now” were added to the app.

2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

2015: DuckDuckGo said they could provide instant answers for around 9 million different queries and was supported in four languages. 

2014: Google: “Sorry for the confusion there.”

2014: From the files of no kidding.

2014: “… with a bit of creativity, you could find the perfect domain very cheaply.”

2014: A game that swapped out the birds with SEO personalities and the pigs with black hats.

2012: Google’s Panda algorithm was mostly to blame for Demand Media’s $6.4 million loss in the fourth quarter of 2011.

2012: Google relaunched its AdWords Help Forum on a new platform and gave it its own URL.

2012: Google and other ad networks were discovered circumventing mobile Safari’s default “no third party cookies” settings.

2012: The cartoon tied people who do SEO as weasels and those who hire SEOs as an accomplice, someone who actively participates in the commission of a crime.

2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

2011: Google expanded Social Search results. Friends’ activity on Twitter, Flickr and elsewhere would soon be more visible in Google’s search results and have an impact on how pages ranked.

2011: Google started rolling its new bar out widely.

2011: Google was being embraced and celebrated for its new publisher-friendly platform after it had been derided and bashed by content publishers and newspapers.

2011: When you searched for [Santorum], the first result was a blog created as part of a successful campaign to associate the senator’s name with anal sex.

2011: Among those watching IBM’s Watson win “Jeopardy” were folks at Google.

2011: The toolbar, which was graphically more pleasing to look at than a conventional toolbar, let users get lots of different types of information via drop-down windows.

2010: For a product from Google, searching Buzz was less than impressive.

2010: Despite spending millions of dollars on paid search, Fortune 500 companies continued to fail when it came to natural search visibility. 

2009: His discussion of experts and quality was one of the most interesting parts. It had implications for Google’s search results and algorithm.

2009: It appeared to be mostly a rebranding and repackaging of existing Yahoo mobile assets.

2009: There were at least two obvious problems with the lawsuit.

From Search Marketing Expo ()

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< | | February 18 >

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About the author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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Luke Smith
Luke Smith
Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.
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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

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