Monthly Archives: April 2023

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

When it comes to , there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and […]

• Author
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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. Google emphasized that just because , it does not mean it does not reward pages that have a good page experience. What changed. A week ago, Google removed , the ,  and the  from its . […]

• Author
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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. And as part of your , a resource […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3. […]