Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names.
What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be generated, causing the operation to fail. This change, however, will not impact the descriptive_name field of existing accounts.
Dig deeper. You can read more about the change on the .
Why we care. Adhering to new naming conventions is crucial to maintaining a seamless ad experience. By adhering to the new rules, advertisers can avoid encountering errors when creating or updating their accounts, thus ensuring a smooth account setup process, preventing potential delays in launching campaigns, and fostering a more organized and consistent naming convention across the platform.
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About the author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
