Monthly Archives: May 2023

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to , cofounder of DeepMind (which ), in an interview on the No Priors Podcast. Why we care. , and are all huge signals of a major shift in search. Clearly, nothing will change immediately. But […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers () will tell you that content has only become more important […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as . What it […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Google has started to invite the first set of users to the today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your , the badge will say “Top Quality Store” instead.” No impact. […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• Google Search of today won’t exist in 10 years, says DeepMind co-founder - May 26, 2023
• How to do B2B content marketing the right way (with 5 examples) - May 26, 2023
• TikTok tests AI chatbot for search and discovery - May 25, 2023

(GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark.  Specifically, adding pre-defined services in GBP seemingly impacts local search rankings.  Before this finding, you could do little with GBP to influence local search results beyond location, […]