Author Archives: Manisha Tolani

It’s easy to spend money on a solution if you are struggling with conversions. Refrain from falling prey to this temptation. The key to improving conversion rates is not always found in spending money on ad campaigns or creating a new marketing campaign. The solution is much simpler than that. Mobile optimization! It makes sense […]

With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s time due to the pandemic shifting most business operations online, PPC marketing’s history dates back to early 2000 when Google launched the initiative AdWords. Google’s advertising platform has evolved over […]

PPC marketing is one of the most popular trends in business, thanks to technology’s increasing influence on trade. Although it is widely used today due to the shift in business operations to online platforms, PPC marketing has been around since 2000, when Google introduced AdWords. Over the past two decades Google’s advertising platform evolved. It […]

Now you have some amazing content. You now need to make it visible. What is the best way to do this? Search Engine Optimization is the traditional way to search. You need to insert keywords and mention your product often. If your company is focused on issues, then you will need to include this reference […]

So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think of Search Engine Optimization (SEO) and insert some keywords, not forgetting to mention the product a lot. For instance, if your business is all about matters, you’ll need to […]

What’s reactive marketing and why so much buzz around it? Let’s dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to . Reactive Marketing: What […]

Create consistent content that reflects your brand’s values on social media channels. Image Source: Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. […]

Traditional and digital marketing rely heavily on psychology. You can use a handful of principles that worked in similar situations but you cannot be certain about the success of your marketing until it actually works. This is especially true for traditional marketing where metrics are not readily available. With the advent of analytics, data has […]

You have done the work and verified that your Google Merchant Center is correct. However, you are still finding many products not being displayed in your advertisements. For retailers with hundreds or even thousands of products they want to display on Google Shopping Network, this can become a common problem. Are you willing to spend […]