Author Archives: Ronnie Kassiff

Keeping players returning to your game is just as critical for game growth as new user acquisition. That’s why we’ve made updates to to help you reengage lapsed players easily. For example, Automated ACe setup, currently in beta, can help to suggest campaign inputs such as audiences, assets, bidding events or . Additionally, advertisers using […]

The Association of National Advertisers (ANA) estimates that marketers waste $15B in ad spend annually in the US alone, due to lack of comparable cross-media audience measurement. As an industry, we’ve arrived at a crossroad. We have the opportunity to come together to solve cross-media measurement for marketers, agencies and consumers or we can head […]

Travelers are crossing destinations off their bucket lists again, with searches for “book a flight” growing more than 70% in 2022. They’re also spending more time researching in advance: 40% of leisure travelers say they now invest more time and effort planning trips than before the pandemic. Hotel owners need easy ways to stand out […]

Every day, we work to build tools that help organizations of all sizes grow and be successful. Nonprofits do critical work for our society, tackling pressing issues like disaster response and recovery, fighting racial injustice, refugee support, and many, many more. I’m grateful that this amazing work can be amplified through the Ad Grants program.

Shopping for something online — especially something big, like a new device or a piece of furniture — can be a little nerve-racking. You might wonder: Is this website legitimate? Will the product look like its picture? Is it safe to share my credit card information? That’s why we have a number of tools and […]

We’ve all experienced some version of buyer’s remorse: You buy something full price, then see it on sale in another store. You buy a beauty product online, then find out it’s not the right shade. Or maybe worst of all, you buy something online and your credit card information gets compromised. These situations are frustrating. […]

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are […]

We all shop online, but how and what we each shop for is different. Sometimes it can even depend on the day. One day you might need something basic, like a bar of soap or paper towels. Another day you might need to do more research, like finding inspiration for a new sofa. We rarely […]

Save the date for this year’s virtual , happening on March 14 at 9 a.m. PT. You’ll hear about product updates and discover new ways to build great games, connect with players around the globe and grow your business. Here are three things you can expect during and after the event: 1. Hear about Google’s […]

Asset insight helps you discover more about creative assets that are most popular with potential customers. It is a simple way to find highly engaged audiences. This can help you to create landing pages and assets for them, as well as shift your marketing and product strategy. You might notice that a bicycle-related photo and […]