PPC

Missing links: Where are sources in Google’s AI search results?

Google’s yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s [...]

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Microsoft Bing previews its new search engine with ChatGPT

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice [...]

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Google Ads Tips

Facebook vs TikTok Ads: Key Differences & How To Use Them Together

Compare (and make the most of!) costs, targeting, formats, and analytics. The post Facebook vs TikTok Ads: Key Differences & How To Use Them Together appeared first on WordStream. [...]

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Understanding and resolving ‘Discovered – currently not indexed’

If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet.  It doesn’t necessarily [...]

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4 ways Google’s Shopping Graph helps you find what you want

We all shop online, but how and what we each shop for is different. Sometimes it can even depend on the day. One day you might need something basic, like [...]

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Google Search podcast carousel going away on February 13

Google will be removing the podcast carousel fully from Google Search on February 13, 2023. There is a notice in the about the podcast carousel going away. The notice. The [...]

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Microsoft Ads in 2023: Key areas to leverage, test and optimize

Google’s – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The to the “remove redundant keywords” recommendations, where they announced the [...]

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Is AI threatening SEO strategy? by Internet Marketing Ninjas

Artificial intelligence has taken over the SEO industry in recent months.  With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an [...]

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This day in search marketing history: February 7

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a [...]

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Google Ads Tips Learn Google Ads PPC

[Research] The Top Marketing Keywords for Agencies in 2023

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Google launches Bard, its answer to ChatGPT – here’s what it looks like

Google is now testing Bard, its answer to OpenAI’s ChatGPT. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early [...]

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Google Ads Tips Learn Google Ads PPC

The 75 Best Digital Marketing Agency Resources for 2023

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Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI. The post Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know appeared [...]

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How To Grow Your Ecommerce Business in 2023

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Advanced image SEO: A secret manual

Image SEO is an intriguing niche because of the immediate impression images make when viewed.  Read on and I will share a comprehensive overview of my image SEO “secret manual.” [...]

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How to write long-form content: 7 smart steps and examples

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will [...]

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This day in search marketing history: February 6

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile [...]

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This day in search marketing history: February 5

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts [...]

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This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The [...]

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Google Ads Tips Learn Google Ads PPC

The Top 10 CRM Tools for Small Businesses in 2023

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Best Client Portal Software for 2023: How to Share Insights with Customers

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Google search, network, and YouTube revenue all fell in Q4 2022

Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion.  Search advertising revenue was [...]

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How to manage and edit your Google Business Profile from Google search

Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. [...]

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International SEO: How to avoid common translation and localization pitfalls

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on [...]

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Microsoft Bing’s ChatGPT interface spotted in the wild

Microsoft Bing is working towards with into its search interface in the coming weeks and now we may have some of those testing efforts in the wild. Owen Yin screenshot [...]

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Google Ads Tips Learn Google Ads PPC

What Is a Top-Level Domain? TLDs Explained with Examples

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This day in search marketing history: February 3

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The [...]

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Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

Google its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring [...]

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PPC

Make the switch to GA4, or Google will do it for you

If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will . What’s new is [...]

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Google Ads Tips

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community. The post What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways [...]

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Google’s search quality raters protest for higher pay

Dozens of Google’s raters, seeking raises and access to benefits, rallied at the Googleplex in Mountain View yesterday, with the goal of putting an end to “poverty wages.” Why we [...]

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Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign [...]

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Google Ads Tips Learn Google Ads PPC

What is Content Intelligence & How Does It Work?

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Why SEO should be a product

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means [...]

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How much will backlinks matter in 2023?

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated [...]

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10 UX Design Examples to Get Inspired in 2023

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This day in search marketing history: February 2

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally , finally took effect. Those changes were supposed to happen in June 2020 but were first [...]

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Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4

As reported earlier, we are now learning more about Microsoft’s plans to . Reed Albergotti that it is not just ChatGPT from OpenAI that is being added to Bing Search [...]

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Google Maps removed policy-abiding reviews from Local Guides

Google has accidentally removed legit, policy-abiding reviews submitted by Local Guides from Google Maps. Google acknowledged the issue and said it is working on reinstating those reviews over the next [...]

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Digital Content Creation: What It Is And How To Excel at It

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Google testing new search design with AI answers over organic results

Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew this year. A new CNBC report provides more details on what the [...]

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Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling

Microsoft Bing will soon rely a lot more on the date you specify in the lastmod field within your XML sitemap for crawling. Fabrice Canel, Principal Product Manager at Microsoft [...]

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3 things to expect at the Google for Games Developer Summit

Save the date for this year’s virtual , happening on March 14 at 9 a.m. PT. You’ll hear about product updates and discover new ways to build great games, connect [...]

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Google Search Console Video indexing report gains video impressions overlay and sitemap filter

Google’s within added some new improvements, including video impressions overlay and sitemap filter. Google this was done to “help you understand the performance of your videos on Google and identify [...]

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What Is Technical SEO? Basics and 10 Best Practices

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Brands’ guide to effective mobile game advertising

Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to [...]

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ChatGPT for PPC marketers: 15 strategic prompts to use today

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in [...]

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PPC

Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?

The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, [...]

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Google AdSense: What It Is & How to Make Money With It

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This day in search marketing history: February 1

Google accuses Bing of copying its search results In 2011, the headline appeared first on Search Engine Land. As reported: “Google has run a sting operation that it says proves [...]

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OpenAI launches new tool to detect AI-generated text

OpenAI, the creator of ChatGPT, today released an AI Text Classifier that might be able to help you determine whether the text you’re reading was written by AI or a [...]

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Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to [...]

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Semrush Authority Score Explained

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LinkedIn now lets you add an SEO title and description

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published.  Why we care. Whether you’re using LinkedIn to grow an audience [...]

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New Authority Score: The Most Manipulation-Resistant Metric

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How Authority Score Resists Manipulation (Data Study)

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SEO Score: A 3-Step Guide To Boost Your SEO

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App Store Optimization: A Complete Guide to ASO

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What Is a Metric in Google Analytics? [Explained]

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Internal linking for ecommerce: The ultimate guide

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors [...]

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SEO Copywriting: 10 Tips to Boost Your Content Performance

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How to Become a Content Developer

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This day in search marketing history: January 31

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you [...]

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New updates for the GA4 search bar

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on [...]

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Google Ads Tips Learn Google Ads PPC

Best AI Tools for Digital Marketers in 2023

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Yandex scrapes Google and other SEO learnings from the source code leak

“Fragments” of last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of [...]

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PPC

Baidu working on AI chatbot service that will be added to search

First . Then . Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms [...]

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9 tips to get the full SEO benefits of long-tail keywords

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. [...]

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Google Ads Tips

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

From business expansion to customer retention and everything in between. The post 9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them) appeared first on WordStream. [...]

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How to write a listicle (with 6 examples)

One of the most popular formats for written online content is the humble listicle. of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank [...]

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Yahoo is making a return to search

Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and [...]

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This day in search marketing history: January 30

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made [...]

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This day in search marketing history: January 29

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than [...]

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This day in search marketing history: January 28

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that [...]

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Yandex ‘leak’ reveals 1,922 search ranking factors

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak [...]

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PPC

Where should you spend your SEO budget?

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since this for years. In November, Duy [...]

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Google Account-level negative keywords are here

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant [...]

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How to build a winning SEO tool stack for 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can [...]

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Moving on from search engine optimization to search optimization

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then.  Optimizing for [...]

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Content Planning: How to Create a Content Plan, Step by Step

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What Are Hreflang Attributes & How to Implement Them

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This day in search marketing history: January 27

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger [...]

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What is ChatGPT and why SEOs should care

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks.  People are looking for information about both topics. Source: Google Trends Thousands are writing about [...]

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Performance Max for B2B: 4 best practices

Google strong-armed ecommerce marketers into campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column [...]

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Google rolling out cars for sale in Google Business Profiles

Google is opening access to the feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford that Google has opened this beta feature [...]

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Brand Storytelling: The Definitive 2023 Guide (with Examples)

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This day in search marketing history: January 26

LinkedIn Ads launches In 2011, . Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 [...]

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Google Ads Tips Learn Google Ads PPC

SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1

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Get SEO done by 2023. Here are some ways to do it.

Every year millions of people set new years resolutions. Most . It’s similar to the SEO work that we didn’t complete last year. Many businesses, even those with the best [...]

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Google Ads Tips Learn Google Ads PPC

XML Sitemap: What it is and how to create one (+ Practical Tips).

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Search marketing history is at its peak: January 25, 2005

Google defuses ‘miserable failure’ Google bomb Google defused the “Google Bomb”, which had since December 2003 returned President George W. Bush to its top organic results when it searched for [...]

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Google Ads Tips

Tips, tools, and a free template on how to create an editorial calendar

Hit your content marketing goals with these pro tips, free tools, and a Trello template! The post How to Create an Editorial Calendar (Tips, Tools, & Free Template!) appeared first on [...]

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PPC

The US Justice Department sued Google yet again. This time, it aims to demolish its advertising division

U.S. Justice Department just filed its second antitrust suit against Google. This indicates that it is still pursuing cases against tech companies. The new suit, which seeks to force Google [...]

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PPC

Microsoft is working to improve its advertising platform. These are the top reasons brands should consider it in 2023

ICYMI: Microsoft has to double its advertising business to $20 Billion. Why is this such big news? Google and Meta show signs of declining, leaving more space for . What [...]

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PPC

The top video marketing trends in 2023 and beyond

Video ads can be the best way to promote products and services in today’s digital world. During my SMX Next presentation we discussed three new trends in video. This helped [...]

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Google Updates Image SEO Best Practices and Google Discover Docs

Google made some changes to its SEO-related documentation. These changes included stating that title and link elements were the most critical for RSS feed Follow in Google Discover. They also [...]

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Today in Search Marketing History: January 24,

Manage your campaigns with ‘Google Ads specialists’ Some advertisers were sent an email by Google Ads in 2019 with the headline “We will focus on your campaign, so that you [...]

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Ten Ways To Optimize Your Performance Max Campaigns For Real Results

From campaign exclusions and asset groups to audience signals and more! The post 10 Ways to Optimize Your Performance Max Campaigns for Real Results appeared first on WordStream. [...]

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Google Ads is down for certain users

Happy Monday Some users may experience problems with the Google Ads Dashboard. Reports of an issue in Google Ads are being investigated. More information will be available soon. Users affected [...]

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PPC

Google’s largest round of layoffs also coincides with Google’s decision to turn to resellers

In recent years, Google encourages advertisers to make more use of its approved reseller network. This strategy helps Google reduce expenses for advertising services and positions the company as a [...]

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PPC

Google Optimize will be discontinued this year

After September 30, 2023, Google Optimize 360 and Google Optimize 360 won’t be accessible. You can still run your experiments or personalizations until then. Why do we care? Optimize’s discontinuation [...]

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PPC

This 5-step checklist will show you how to create a checklist article.

A checklist is one of the easiest (yet most important) types of content you can create. Probably, you make lists all the time and don’t even know it. Lists for [...]

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PPC

Search marketing history is at its peak: January 23, 2003

Expedia acquires Travelocity Expedia purchased rival Travelocity in 2015 for $280million amid slowing industry growth and increased competition from other travel companies. Expedia was actually powering Travelocity.com from 2013. The [...]

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PPC

SMX Master Class early bird rates end this Saturday

You can make 2023 the year that you master search marketing. Attend your online March 2 and 3, to gain actionable strategies that will enable you increase awareness, conversions, sales. [...]

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PPC

Search marketing history is at its peak: January 22, 2002

Google deduplicates featured snippets Google introduced a worldwide change in featured snippets for 2020. This meant that any URL would only appear once on search results pages, rather than twice. [...]

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PPC

Today in Search Marketing History: January 21, 2008

Google explains Google’s “core” algorithm Andrey Lipattsev, Google’s 2016 Chief Engineer explained “core” algorithms. After the announcement that , this happened. Search engine optimization (SEOs) wanted to understand . It [...]

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Google Ads Tips

These 14 Digital Marketing Trends will have the biggest impact in 2023

Your most pressing questions about consumers and brands in 2023, with expert input! The post These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023 appeared first on WordStream. [...]

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PPC

Are AI-written contents replacing old, cheap content farms?

Today’s piece by The Verge is . This article covers many of the same topics we covered in this week. The report also explains how machines have been used to [...]

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PPC

Google Search will launch chatbots this year, according to a report

According to New York Times reports, Google will show a chatbot-enabled version of its search engine this year. We care. Artificial Intelligence – in particular OpenAI’s ChatGPT – have been [...]

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PPC

Big tech is being defended by users and businesses.

A diverse array of people and organisations defended Big Tech’s liability protection in the crucial Supreme Court case involving YouTube’s algorithm. These people included internet users, businesses and experts in [...]

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In 2023, 13 important SEO metrics you should monitor

Software can track almost every bit of SEO data. This is both a blessing for marketers and a curse. This data allows marketers to make smart marketing decisions. It also [...]

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SEO: How Google’s Continuous Scroll can affect SEO

Google desktop search results in December. SEO professionals anticipated the impact of the change immediately. This article will provide insights into continuous scroll’s relevancy today and its possible impact on [...]

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Alphabet will lay off 12,000 positions across different product categories, levels, functions and regions

Sundar Pichai, Google’s CEO, announced today that they would be laying off approximately 12,000 workers and contractors. This represents 5% of the company’s total workforce. Pichai wrote the following email [...]

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PPC

Today in search marketing history: January 20, 2008

Matt Cutts is a guest blogger Matt Cutts (the head of Google’s Webspam Team) posted a message on his blog in 2014. He said, “Stick your fork in it; guest [...]

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PPC

Google increases error classification for video indexing

Google updated the in to increase the accuracy of error reporting. Google stated that you may see missing thumbnail errors being reclassified as new types. Google stated that total errors [...]

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PPC

The technical SEO report will reveal what is important in 2023

Aira and Women in Tech SEO have released the State of Technical SEO Report 2023. What is the future of technical SEO in 2023? Let’s take a look at some [...]

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PPC

The new Performance Max experiment has just been launched

Google just launched Performance Max experimentation, and Twitter took notice. We care. This feature is available to advertisers using Performance Max. You can test any changes you make to your [...]

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How to make a monthly SEO report for your enterprise

There are many ways you can spend $10,000 per month on your enterprise SEO budget. However, link exchange emails such as this one below have the lowest ROI. A C-note [...]

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Performance Max: How to Maximize Your Ecommerce Campaigns

Google’s is forcing search marketers . This campaign type has replaced Smart Shopping. Performance Max offers a single buying solution for all Google placements. It displays ads across YouTube and [...]

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PPC

Google may show an increase in clicks or impressions for product results from its performance report

Google Search Console has updated its performance report to include more product results. This means that you might see an increase of clicks and impressions if you filter your performance [...]

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PPC

Search marketing history is at its peak: January 19, 2005

Google launches page layout algorithm Google declared in 2012 that it would punish sites with excessive ads on top pages. Any site with lots of ads on pages was targeted [...]

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Content for Ecommerce: What can you do to show your expertise and purpose?

Your website should communicate your unique value proposition. However, your messaging must be refined at the URL level. It is important to target specific keywords or topics in your pages, [...]

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Here are 4 ways to balance efficiency and volume in PPC.

Search marketing is often about . It’s a waste of money if the conversion is not happening directly (or with ). This can be framed in another way: the compromises [...]

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PPC

Today in Search Marketing History: January 18, 2008

Google reduces the logo and makes Googlebot crawl at a lower speed This is what you see when you visit Google in 2012. Google expressed its disapproval of two bills [...]

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Six Tips to Effectively Manage Bids in an Automated Bidding World

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of [...]

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Google Ranking Signals: An exhaustive breakdown of all verified, rumored, and false factors

You will find at least 200 variables in every article about Google ranking factors that affect how sites rank in search engine results pages. However, there is a huge difference [...]

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Here are 7 ways to prevent retail Performance Max campaigns from being ruined

This is what you can imagine: In two months, a small business owner who relied on Google Ads for sales to his Shopify shop has seen his entire livelihood destroyed [...]

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DebugBear – How to Optimize Core Web Vitals for 2023

In 2021, Google’s became an . The change was fully implemented for all desktop and mobile searches in February 2022. Google also has been working on new technologies that optimize [...]

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Search marketing history is at its peak: January 17, 2007

Google Speed Update: A new ranking algorithm for mobile searches Google’s “Speed Update”, a new algorithm for ranking mobile searches, was announced in 2018. We’ll only be affecting pages with [...]

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Ten steps to create a winning blog post

Blog posts may be the most popular type of content. They were read by you, me, and everyone else. But which one made an impression on you the most? What [...]

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PPC

My WordPress website is not ranking. By InMotion Hosting

You have likely started to research SEO best practices if you want your website to rank high in search engines. You may have learned all you can about but WordPress [...]

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Search marketing history is at its peak: January 16, 2004

Top Story Google’s Gary Illyes explains what crawl budget means, the limits of crawl rates, crawl demand, and other factors that can impact site crawl budget. Illyes stated that most [...]

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PPC

Today in Search Marketing History: January 15, 2005

Facebook Graph Search is now available Facebook introduced Graph Search in 2013, a brand new experience. Facebook Graph Search was heavily influenced by Likes and connections in order to decide [...]

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Search marketing history is at its peak: January 14, 2008.

R.I.P. AMP We revealed in 2022 what actually happened after Search Engine Land closed AMP. The bottom line: We have not seen any disruptions to traffic, and we have gained [...]

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PPC

AI Content: Does it help or is it spam?

Many in SEO expected AI-generated content would be hard hit when Google released the . This allegedly massive update was expected to wipe out AI-generated content, similar to the Panda [...]

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PPC

Search marketing history is at its peak: January 13, 2013

Matt Cutts teaches Washington, DC all about Google Matt Cutts (the head of Google’s search spam team) was visiting Washington DC in 2011 to give an “educational tour”, to show [...]

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PPC

Google has completed rolling out its December 2022 useful content update

Google confirmed that the has been completed. It took 38 days for the update to be released. The first notice was on December 6, 2022, but it became apparent on [...]

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PPC

Google December 2022 link spam update done rolling out

Google confirmed that the has been completed. It took the update 29 days to rollout, beginning on December 14th 2022 and ending January 12th 2023. Google posted that it had [...]

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Google Ads Tips

The 41 Best Strategies to Generate Leads (Paid and Free)

From lead magnets to landing pages to local tactics, there is something in here for every business. The post How to Generate Leads: 41 Strategies That Work (Paid & Free!) appeared [...]

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PPC

Google Search Responds to BankRate. More brands are using AI to create content

ChatGPT’s Nov. 30 launch has made artificial intelligence a hot topic. ChatGPT as a search option. It’s been criticized by some as a Google killer. We are seeing more brands [...]

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PPC

Copying SEO from another company is dangerous

A requires many essential components. These include SEO best practices and a connection to target audiences and other competitive factors. Your brand’s audience and best practices are not universal. They [...]

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Google Ads Tips Learn Google Ads PPC

Private Blog Networks: Myths and Risks

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Search marketing history is at its peak: January 12, 2012

Google Panda is now a key ranking signal Google Panda was integrated into Google’s core algorithm for ranking in 2016 is one of Google’s top spam-fighting algorithms. It was first [...]

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PPC

Meta introduces new limits on teens’ ad targeting

Meta will stop targeting teens based on their gender starting next month. Advertisers won’t be able to show personalized ads to under-18-year-old users, as they can no longer target them [...]

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Google Ads Tips

In 2023, 11 Trendy Landing Pages to Get Onboard in Action

Monochromatic backgrounds, microanimations, minimalist branding, and more! The post 11 Super-Actionable Landing Page Trends to Jump On in 2023 appeared first on WordStream. [...]

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12 New Google Analytics 4 Ecommerce Dimensions and Metrics

Google Analytics 4 (GA4) is everyone’s new favorite Google product. It just launched 12 items and event-scoped dimensions and ecommerce metrics. We care. Retailers and advertisers can now view and [...]

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Apple Maps launches Apple Business Connect

Apple Business Connect has been redesigned by Apple. This service allows businesses to update Apple Maps information about their company. In 2014, was launched. It is very similar to Google [...]

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Google Business Profiles will stop accepting price ranges for products starting February 15,

Google Business Profiles won’t allow product pricing if the price is one price and not multiple prices. This change will take effect on February 15, 2023. Google also stated that [...]

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Study: Is Google’s indented search results actually damaging your business?

Google restored indented search result . Google will show additional pages from the same domain if it believes they are relevant to your query. These are usually found on Page [...]

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Three growth pathways in 2023 using Google Ads by Adthena

Paid search marketers are continually disrupted by Google feature and algorithm changes. Add economic uncertainty and revenue will be at the top. This is your chance to make 2023 a [...]

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TikTok and Facebook: Drive ROAS beyond Google and Microsoft

It is amazing that search is so important. There are many compelling reasons it should be the foundation of every media plan. This is highly targeted and reaches exactly those [...]

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Search marketing history is at its peak: January 11, 2001

Mobile intrusive interstitials penalties Google introduced the penalty for mobile intrusive interstitials in 2017. Google declared in August 2016 that it would lower rankings pages “where content cannot be easily [...]

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Google Ads Tips

Google Announces Final Plans for Allowing Ads For [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads. The post Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products appeared first on [...]

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Three PPC Marketing Trends to Keep an Eye on In 2023

It’s an excellent time to look back at the macro-level trends that we observed in 2023 as we enter 2023. These are some trends I think have some staying power [...]

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Expert SEO will be required 5 times in 2023

Expert SEO services are needed at many points in the website’s life cycle. You risk rankings, traffic, and revenue loss in 2023 if you do not seek the advice of [...]

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Search marketing history is at its peak: January 10, 2010

Google results became more personalized with Search Plus Your World Google began rolling out a “Search Plus Your World”, a format that transformed the search results. Google began to combine [...]

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Five Steps to Create a Brand Identity

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Google Local Service Ads for Dentists is now available

Google’s was updated last week to add a new vertical, Dentists. Matt Casady first noticed the change and wrote about it on . Carrie Hill shared the news on Twitter. [...]

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Google’s New Recommendation to Remove Unusual Keywords: What You Should Know

The context, clarification, and counsel you seek! The post Google’s Change to the Remove Redundant Keywords Recommendation: What You Need to Know appeared first on WordStream. [...]

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What to do in 2023 when you want to create a content strategy that is ‘helpful.

Google has made it clear that they will continue to emphasize the importance of valuable, high-quality content for search engines in the future, with the , and the for every [...]

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PPC

Microsoft and BigCommerce join forces to create new listings and ads on the marketplace

Microsoft and BigCommerce have announced a partnership called “Microsoft Ads and Listings on the BigCommerce Marketplace.” This allows BigCommerce merchants from the US, UK and ANZ direct integration and access [...]

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How to avoid arbitrage in Google’s Local Services Ads

There are many great articles that expose the dark side of Local Services Ads spamming and false reviews. Search Engine Roundtable has one about , while Search Engine Land features [...]

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Steps and Strategies for Business Growth. Tips to Sustainably Grow Your Business

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What is Omnichannel Marketing? What does Omnichannel Marketing mean?

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Search marketing history is at its peak: January 9, 2009

Shared negative lists are available for AdWords managed accounts Google has added the capability to share and create negative keywords lists between Managed Accounts in 2017. Advertisers who previously added [...]

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Search marketing history is at its peak: January 8, 2008

Intent research vs. keyword research Frederic Dubut, Bing that in 2020 keywords research will be slowly deprecated and that you should switch to intent-based research. Barry Schwartz questioned John Mueller, [...]

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How to start a digital marketing agency in 2023

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Search marketing history is at its peak: January 7, 2007

Spam Clock Blekko, a startup search engine launched a spam counter in 2011. It estimated that 155 million spam webpages had been created between January 1st of 2011 and Jan. [...]

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Google continues to roll out its December 2022 link spam and helpful content update

Google stated that the two , the as well the may not be completed simultaneously. It could take another week. December 5th was the start of helpful content, and Dec. [...]

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Google and Meta lose their edge in the face of TikTok ads, Amazon and Instacart ads.

The 2022 year marked the first time since 2014, that Google’s and Meta’s combined advertising market share fell below 50%. It stood at 48.4% in 2022. This number will drop [...]

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Ten Link Building Steps for Semrush Backlinks

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How to deal with a page that ranks poorly for a keyword

We all know ), but have you ever heard of search engine de-optimization. One featured Martin Splitt and Gary Illyes discussing de-optimization, which is the removal of a webpage from [...]

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Search marketing history is at its peak: January 6, 2006

Google Webmaster Tools began sending two types of warnings in 2011 – “unnatural hyperlinks” and “cloaking”. These messages were sent when Google discovered pages that used techniques not in line [...]

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These are the Top 12 SEO Trends You Need to Optimize For in 2023

Ready to rank higher and generate more traffic? EEAT your heart out. The post The Top 12 SEO Trends to Optimize for in 2023 appeared first on WordStream. [...]

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Google settles 12-year class action lawsuit

A 12-year-old class action lawsuit brought against Google by consumers alleges that Google has shared queries without permission from them. This is what happened. What happened? Settlement. You can find [...]

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Advertisers should reconsider Google Ads’ recommendations

A new recommendation has been made for Google Ads marketers in 2023. Stop all Google Ads suggestions. Why? Google Ads changed fundamentally the way that recommendations are defined. Google only [...]

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What does it mean to be an SEO product manager

They are your best friend and the team you didn’t know you had. They are essential for SEO departments. This article will discuss what an SEO Product Manager does and [...]

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How to make PPC automation work for lead gen

At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you [...]

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Today in search marketing history: January 5, 2005

Google AdWords now offers click-to call ads Google had sent an alert to AdWords marketers in 2010 that said “your business’s location-specific phone number will be displayed alongside the destination [...]

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Google has changed the recommendations for “Remove redundant keyword”

Google might have sent an email to advertisers running PPC ads this morning, outlining the new policies regarding redundant keywords. What’s changed. Recommendations to “Remove redundant keyword” suggest that redundant [...]

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Google Ads Automation Automation: What (and When Not) To Use It

An expert's take on bidding, ad generation, Performance Max, and more. The post Google Ads Automation: When (& When Not) to Use It appeared first on WordStream. [...]

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Different types of SEO: How can your site succeed?

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This 5-step guide will help you scale up your SEO and content operations.

Don’t lie. Hands up. What number of times has this statement been repeated in the past year? “I don’t know any great writers.” “No one is as good at creating [...]

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PPC

Google reduces the limit on headline characters in its article structured data.

Google updated its article structured data assistance documentation to eliminate the limit of 110 characters for headlines. Google has removed the 110 character limit from its article structured data help [...]

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Microsoft will add ChatGPT to Bing Search

In the next few months, Microsoft could add OpenAI’s ChatGPT capabilities to Bing Search. A report from states that two company sources claim the company will likely add the ChatGPT [...]

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What is Internet Marketing? Here are some examples, tips, and definitions of internet marketing

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Search marketing history is at its peak: January 4, 2005

After a link penalty Rap Genius is back at Google Rap Genius, a lyrics website, was penalized 10 days ago for creating “unnatural” links. It returned to Google’s search results [...]

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These are the 13 best marketing strategies for small businesses in 2023

Actionable strategies in PPC, SEO, email marketing, social media, content, and more. The post The 13 Best Marketing Strategies for Small Businesses in 2023 appeared first on WordStream. [...]

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TikTok offers 5 ways for teens to be safe

TikTok announced five ways it will help teens stay safe online. These new policies make it impossible to recommend content that is borderline or suggestive into TikTok’s For You feeds. [...]

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What is the difference between SEO content and content writing?

What is SEO content writing? What is it different from other content? What is SEO content better than traditional content? These questions, and many more will be answered in this [...]

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With 13 examples, how to create an Effective About Us Page

A page about us is an essential piece of content that you should have on your site. No matter what industry they are in, every successful company has one. Every [...]

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Search marketing history is at its peak: January 3, 2005

Google Chrome home page is being penalized by Google because of its sponsored post campaign in 2012 to promote their Chrome browser, produced posts that were against its guidelines for [...]

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Search Engine Results Pages: SERPs Explained

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Search marketing history is at its peak: January 2, 2005

Google launches a jaw-dropping campaign to promote Chrome using sponsored posts Google, a search engine that is known to fight against “thin” and paid links in its searches, seemed to [...]

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Search marketing history is at its peak: January 1, 2005

All the best for the New Year We are pleased to present the first part of what will become a regular feature on Search Engine Land every day starting in [...]

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YouTube Keyword Research: How To Get Views

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Google Analytics Tracking ID, Where it Is and How To Find It

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Online Reputation Management: A Guide for Beginners

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Search Engine Land’s Top 10 SEO Expert Columns of 2022

Search Engine Land was launched in order to provide a forum for SEO professionals so they can share their knowledge and insights. Our goal is to help you understand and [...]

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SEO KPIs 12 KPIs to Measure & Track SEO

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A 8 Step Checklist to Launch a Marketing Campaign for Creators

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Search Engine Land: Top 10 PPC Expert Columns of 2022

Search Engine Land was launched in order to provide a forum for PPC professionals so they can share their knowledge and insights. Our goal is to help you understand and [...]

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13 Top Google Analytics Alternatives to 2023

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Meta Keywords: Do You Need Them?

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Review of SEO 2022: E-Ea-A-T and ChatGPT. Search Essentials, Search Essentials, and More

SEO doesn’t have to be boring, as 2022 demonstrated. Is 2022 considered the Year of AI, or the Official Dawning of AI Technology? It’s hard to resist the urge to [...]

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What is a Slug and Why Does It Matter? SEO URL Slugs: Why they Matter

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131 [NOT Overused!] New Year’s Insta Captions and Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise. The post 131 [NOT Overused!] New Year’s Instagram Captions & Templates [...]

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The top topics that are most popular in 2023 are: Online conversations

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Google algorithm update 2022: Review of core updates, product reviews and helpful content updates.

The Google algorithm updates this year brought with them different stressors. There were fewer pandemic-related stresses and more recession-related stress. This year we received ten Google algorithm updates, which is [...]

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PPC 2022 review: Performance Max and Apple Search, Chaos at Twitter, etc.

2022 was an exciting year. And we don’t just mean NyQuil chicken and the Oscars slap. Digital marketing was inundated by a new chief twit and old platforms making a [...]

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9 Marketing Report Examples & Templates for SEO, SEM & More

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How to do a reverse image search (desktop or mobile)

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Google Autocomplete: How it works

Google’s homepage will most likely have the information you need. This is true regardless of whether you are looking for the weather, a service or business, or if you want [...]

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Semrush: Top YouTube Searches.

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Top 100: Top Sites Most Popular in the USA [2022 Top Websites Edition]

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Google changes its ad policies in order to promote more CBD products

Google will make changes to its Dangerous Products and Services and Healthcare and Medicines Ad Policies on January 20, 2023. This allows for promotion of FDA-approved drugs containing CBD and [...]

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Merchant Center Feeds Issue

Google reported an issue with Feeds in Merchant Center just in time for Christmas. This is an image from the . We care. Your product feed could be affected by [...]

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GA4 allows you to create Universal Analytics audiences and personalize your Home page

GA4, the new Google Analytics favorite product will allow you to use the Migrator Google Analytics Google Sheets tool to convert many Universal Analytics properties into GA4 properties. To make [...]

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Search Engine Optimization Split Test: Shortening title tags on product pages

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The 10 Best Keyword Research Tools (Reviews:)

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SEO professionals rarely tell success stories

Most SEO professionals are afraid to share their successes stories. There are a few exceptions. Some people are simply not able to share the work they have done, even if [...]

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What is A/B testing? What is A/B Testing?

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SEO Writing Guide and 9 Tips for Optimizing Your Content

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Sitelink Extensions Guide: How to Improve your PPC Ads

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What is a subdomain? What is a Subdomain? Definition and Examples. How to Set It Up

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The TikTok algorithm: All you need to know

TikTok is the since its original release in 2016. You’ve found the right spot if you want to find out more about this popular video app, and how you can [...]

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Data on rankings during the December 2022 Google Helpful Content Update and Link Spam Update

Google has now launched two concurrently, the as well the . On December 5, the helpful content update began, while the link spam update was launched on December 14. Google [...]

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PPC

Google Updates Ads Policy Requirements

Google just updated its policy requirements for December. The help page for them reads: The ‘s About Our Policies Section will be modified to reflect the new language on February [...]

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Split testing: What it is and how to do it

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Here are 10 strategies that work to get backlinks

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Google Search – Video Search

Google’s new Search in Video feature allows you to search in spoken words in videos. Officially, this is being piloted here in India. However, some users are seeing the feature [...]

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The Right Metrics and Math to Determine Content Marketing ROI

Metrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts. The post How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes [...]

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What is Search Intent? The Complete Guide

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How to create a Google Ads Account

Many brands find advertising on Google Ads easy. Google Ads is a great way to expand your business. It can sometimes be more difficult to get started than it was [...]

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How to create a Google Ads Account

Many brands find advertising on Google Ads easy. Google Ads is a great way to expand your business. It can sometimes be more difficult to get started than it was [...]

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SEO’s ROI: With formulas, how to measure it

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What is a CRM Strategy? Strategies, examples, and definition

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Ecommerce marketing: What is it?

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Google Search retires Web Light, Google’s way to deliver lighter, faster pages to users

Google has removed Web Light from its website. This was Google’s way to speed up the delivery of pages and other content to users with slow internet connections. It used [...]

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These are the 13 Best Healthcare Website Design Examples, Tips & Tricks

Learn from the best in design, copy, user experience, and more! The post The 13 Best Healthcare Website Designs, Examples & Tips appeared first on WordStream. [...]

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Facebook: A content marketing guide

Facebook is the number one social media site in use. Facebook boasts active monthly users. You are most likely on Facebook, and you use it frequently. Is your company on [...]

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Google states that they don’t anticipate a core update before the end of this year.

The Google December 2022 , and are still being released. SEOs worry that Google might have another in its arsenal before year’s end. John Mueller, from Google Search, stated that [...]

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PPC

Google Ads Updates in 2022: The Good, the Bad, and the Jury’s Still Out

Google announced, updated, and made subtle nudges in 2022 that changed the landscape of paid search. Google’s page is an informative and objective resource. The following article is broken down: [...]

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PPC

Search Engine Optimization: Communicating with the C-suite

In SEO, change is constant. Change is currently the only constant in SEO. Marketers have been hard hit by the and reduced spending. SEO is now a key topic on [...]

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How to Build an SEO Report (Plus Templates)

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Major updates and E-EA-T to Google’s Quality Rater Guidelines

Google made major changes to the Quality Rater Guidelines for Search (QRG). Google regularly updates this document. However, the made some significant changes to its structure. There were many new [...]

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PPC

Google increases E’s reach with new search quality rating guidelines (E–E–A-T).

Google updated its guidelines on search quality rating in 2022 for the second consecutive time, just four months after its . This revision contains significant changes in E-A–T. It includes [...]

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Search marketing jobs: The most recent job openings

Are you ready to move up in your search marketing career? Here are the latest jobs in SEO, PPC, and Digital Marketing at agencies and brands. We also have positions [...]

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9 Top Sitemap Generator Softwares (Free and Paid).

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The top 5 search marketing trends for 2023 and the 3 essentials

We are about to bid farewell to 2022, and say hello to 2023. It’s an excellent time to look back at notable shifts in search behavior and to plan for [...]

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Google Question Hub closes

Google will shut down Google Question Hub in January 2023. This is approximately two years after Google Question Hub launched in the , and many years after Google Question Hub [...]

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Twelve SEO Strategies to Increase Organic Traffic and Rankings

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Google updated their prohibited practices to add “Linked account suspensions”.

Google Merchant Center has a new status for issue. The new issue status clarifies our current enforcement and provides retailers with more information on how they can resolve account problems. [...]

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Four new features are available on Google Insights Page

Google launched four new Insights features to help holiday shoppers navigate and maximize their inventory. Use the search term Capital Audiences History can be changed Search terms. This allows you [...]

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The 2023 Guide to SEO Reporting and Tracking

and SEO reporting are key issues for any industry professional. Information that you consider important might not be as valuable for C-suite leaders. You may also not have sufficient data [...]

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11 CRM examples and how to use them

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Google Analytics Report 4: Landing Page

A new report is available that will help you optimize and evaluate the effectiveness of landing pages Google Analytics 4(GA4). These metrics will be compared in the new report: Average [...]

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Google issues December 2022 update on link spam

Google just when you thought that the Google Search updates for 2018 were over, has now released a link spam update in December 2022. It will take approximately two weeks [...]

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Discover new insights about the holidays and beyond

Asset insight helps you discover more about creative assets that are most popular with potential customers. It is a simple way to find highly engaged audiences. This can help you [...]

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Keyword Ranking: Track your Google Rankings for Free

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SEO Checklist: 41 Tips for Optimizing Your Website

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Magnetic paid search can drive 10x the conversions

There are many levers you can pull to improve your performance with your paid search account. The best optimization is the one that you don’t see in Google Ads. A [...]

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Google launches new Google Search status dashboard

Google has launched a new status dashboard, this dashboard is for Google Search at . Google Search status dashboard. You can see if Google Search is down or having issues. [...]

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How to get local links: Here are 4 types

Getting backlinks is like getting regular exercise. Although it is time-consuming and may not yield immediate results, a regular workout can contribute to long-term good health. Similar to the above, [...]

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For the start of the year, here are 43 creative and easy January marketing ideas

National Compliment Day, MLK Day, Clean Out Your Inbox Week, and more! The post 43 Easy & Creative January Marketing Ideas to Start the Year Right appeared first on WordStream. [...]

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Google unveils a gallery of visual elements that documents 22 elements in the Google Search Results Page

Google launched a help page to document what Google considers the most important visual elements found on search results pages. Google created a visual representation of 22 search result pages [...]

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2 new Google data-driven attribution features

Google just released two data-driven attributes features that will increase transparency and ease the switch for advertisers. We care. Google already stated that data-driven attribution is their preferred method for [...]

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Google will be closing similar audiences in 2023. What you need to know

Plus how and when to use its replacements: optimized targeting and audience expansion. The post Google is Sunsetting Similar Audiences in 2023: What You Need to Know appeared first on WordStream. [...]

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Data-driven Attribution: Turning data into outcomes

Performance is the proof Data-driven Attribution is a common way for advertisers to increase conversions by 6%. Machine learning algorithms use data-driven attribute to assign fractional credit for customer touch [...]

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Seven steps to improve content after the content audit

Although we all may have content production goals, it is easy to forget them and stop following them. It’s a good idea to conduct a every so often to review [...]

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Digital Marketing: What Is It and How Does It Work?

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Six SEO tips for international success

A fair amount of visitors to your website from one country might indicate a potential opportunity. Maybe a public relations campaign became viral and people are now searching for your [...]

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How to create a blog post that search engines love

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7 Digital Marketing Strategies That Work – How To Use These Channels

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These are the Top 20 Tips from Our Blog this Year: Tricks and Nuances Not to Be Missed

Nuances and tricks too good to miss. The post The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss appeared first on WordStream. [...]

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What is Off-Page Search Engine Optimization? The Off-Page SEO Strategy: A Guide

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Programmmatic SEO is your missing link to 1M+ Sessions

SEO Growth is in dire need of a rethink. Some strategies don’t require a blog posting that repeats the same information over the top Google search results. Others may need [...]

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Creatopy – 5 Ways to Optimize Your Ad Campaigns in 2023

When used to its maximum potential, display advertising can be a powerful tool that marketers use. Setting up a display advertising campaign for success is more than just preparing and [...]

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Content Marketing Strategy: The Ultimate Guide

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Guide to LinkedIn Content Marketing

LinkedIn can be used for job searching and business networking. Rethink. It’s a fantastic destination for either of these things, without question. However, it is also an ideal place to [...]

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Search Engine Land turns 16

Search Engine Land is celebrating its Sweet 16th birthday today. Although most of the 2006 original Search Engine Land team have moved on, Search Engine Land’s mission remains the same [...]

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Search Engine Optimization Split Test: Title Tags For the Holiday Season

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Google Search Console may soon have content ideas

has a brand new feature called “content ideas.” This gives the creators, publishers, SEO, webmasters, and others some advice about new topics to write about. Experimental feature. Although this feature [...]

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The Marketing Strategy Guide: What it is and how to create one

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In 15 Easy Steps, How to Conduct a Comprehensive SEO Audit

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JavaScript indexing and rendering: Warning tales and ways to avoid

Recently, I read Ziemek Bucko’s article, Queue: Google Takes 9X Longer To Crawl Than HTML on the Onely Blog. Bucko shared a report on a Googlebot test that showed significant [...]

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WordPress Sitemap: Create, Review, and Submit it

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Google Index: How to Get Your Website Indexed By Google

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Google Search publishers who sign up may experience an increase in impressions and clicks.

The function may result in an increase of clicks and impressions for publishers who use it. This report is part of the performance report. It was implemented around December 6, [...]

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Are you getting spammed by Google? What could be wrong?

As webmasters caught unawares, there were many complaints when Google released a new spam update towards the end 2022. Is it because people are still using old SEO techniques like [...]

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Invoca first-party data can help you maximize your search marketing budget.

Although the outlook for the economy is uncertain, many marketers remain optimistic about 2023. Growth is expected for the next year, despite budget cuts and recovering from pandemic shut downs. [...]

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How to get the best out of Google Business Profile Dashboard

Google has launched a new editing interface for Business Profiles. Although the initial feeling is not everyone agrees that this experience is great. What has happened? Although the Google Business [...]

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Three SEO tools for clients of Looker Studio

You’re sure to meet DIY marketers with the many clients you have. They prefer to learn how to do it themselves, rather than depend on you. This can both be [...]

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What is CRM Marketing? The Definition and Software Options

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PPC

Data feed to automation: The secret to Google Ads success is in-house team

In-house marketing departments are more likely to have access to data than freelancers or agencies, which makes them an ideal intermediary between the data and campaigns. Marketers can use the [...]

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PPC

9 Optimization guidelines to help you get Google featured Ssnippets

A featured snippet remains one of the most sought-after pieces of SERP real estate. These allow you to jump quickly to the top of search results even though the traditional [...]

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PPC

Here are 9 traits you can master to help your SEM career grow

This article explains how search marketers can accelerate their career by performing better and engaging more people. You can advance in your SEM career by: Exceptional execution and management of [...]

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Google Ads Tips Learn Google Ads PPC

Keywords: How to Use Them (with Exemples)

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PPC

Google Chrome now adds three site search shortcuts

Google Chrome has added shortcuts to its address bar that allow you to search your bookmarks and history. We care. It’s important to us. Search marketers do lots of searching. [...]

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PPC

Google Helpful Content System Update Now

Google is pushing out an update for its . This update marks the first major update to this feature since August 2022. Google made the announcement today that this update [...]

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Google Ads Tips Learn Google Ads PPC

SEO: What are backlinks and why do they matter?

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PPC

Four new Microsoft Features and five other updates for December

Microsoft just released new features and products, beta testing, future features and expansions of existing products. We care. Microsoft is constantly adapting and introducing new products and features to rival [...]

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PPC

Ecommerce SEO & UX – 4 easy tips to increase traffic and sales

Imagine you walked into a grocery shop with a list of items in your hand and the products scattered on tables throughout. There is a good chance that you will [...]

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PPC

After the October spam update, Google has placed location pages under its purview

In the past few months, rank fluctuations in service area businesses (SABs) began to occur around the time of the launch of Google’s late August and October. These fluctuations were [...]

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Google Ads Tips Learn Google Ads PPC

These are the 25 best small business ideas for budding entrepreneurs

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PPC

Google Search launches new search refinements in top bar filters that include related topics

Google has now launched the search refinement-related topic feature under the Google Search Bar. Google the search refinements in action at the Search On event, and Google them before they [...]

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Google Ads Tips

These are the 10 biggest changes to Google Ads that you need to know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between! The post The 10 Biggest Changes to Google Ads You Need to Know for 2023 [...]

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PPC

Google offers desktop searches with continuous scrolling

Google now offers continuous scroll for desktop searches. In October 2021, Google introduced and it’s now available in the desktop search results. The continuous scroll looks like an infinite scroll, [...]

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Google Ads Tips Learn Google Ads PPC

How to build a data strategy that works for your business

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How to Search for Keywords on a Website

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What is SEO? The Basics + a Fluff-Free Definition of SEO

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PPC

Google has shut down Duplex on the Web

Google shut down , and retired DuplexWebGoogle as its web crawler. Google published a notice in this stating that Duplex on the Web was “deprecated” and would no longer be [...]

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PPC

How can you optimize content that is underperforming?

It’s time to update your content if it isn’t performing the way you expect or if old articles you have published are no longer relevant. It’s the right time to [...]

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Google Ads Tips Learn Google Ads PPC

SEO Split Test: Adding Category Names to Product Page Titles

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The Semantic HTML: How it Works and What It is.

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A Competitor Analysis – What is it? & How do you Do It (with a Template)

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PPC

YouTube SEO: What are the most traffic-generating keywords?

Video marketing is no longer a luxury marketing tool. Video marketing has been a necessity in almost all businesses, from doctors to financial advisors. Now is the right time to [...]

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Google Ads Tips Learn Google Ads PPC

How Important is Cost per Click (CPC), and What Does It Mean?

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Google Ads Tips Learn Google Ads PPC

A 3-Step Guide to Keyword Research in SEO

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PPC

How to become a search marketing subject matter expert

The field of search marketing is still evolving rapidly. Search marketing talents are in high demand, especially for those with expertise in subject areas. It’s something I hear from colleagues [...]

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Google Ads Tips Learn Google Ads PPC

Make your holiday brighter with a very Merry Semrush Marketing Calendar

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PPC

Now available in GA4: Views per Session, Average Session Duration and Views Per Session

Google Analytics 4 (GA4) has 2 new metrics: Explorations, Reporting Customization. Yesterday’s two updates were tweeted by Carly Boddy, Google Analytics Product Manager. We are excited to announce that we [...]

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Google Ads Tips Learn Google Ads PPC

Link Building for SEO: The Beginner’s Guide

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PPC

Google has updated its Display and Video 360 Account-Level Suspensions Policy

Google will update its Display and Video 360 policy at account level this month. Google provided the following update and it is accessible on their page. Google will make the [...]

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PPC

Google Discover Performance Reports Improve Accuracy

Google’s system for counting clicks and impressions has been improved to provide the Google Search Console Discover Performance Report. You can track the visibility of your articles and content within [...]

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PPC

Three reasons SEO can make a business happy

SEO is more than a marketing strategy. SEO is a game-changer. Over my nearly 27 years of experience in this industry, I have seen the impact that SEO has on [...]

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Google Ads Tips Learn Google Ads PPC

What are Intercept Keywords and how can they help?

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Google Ads Tips Learn Google Ads PPC

How SEO Testing Is Essential – Examples

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PPC

Google sues company for falsely promising Page 1 ranking

Google filed suit against the company accused of charging businesses money to get free Google Business Profiles. They also allegedly sold fake reviews and promised first page rankings. We care. [...]

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Google Ads Tips Learn Google Ads PPC

What is Data-Driven Market and Why Are They Important?

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What are E-A-T SEO and YMYL? SEO: How do you optimize for them?

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Google Ads Tips PPC

The Mobile Optimization Strategy: How to Maximize Your Website Conversion Rates

It’s easy to spend money on a solution if you are struggling with conversions. Refrain from falling prey to this temptation. The key to improving conversion rates is not always [...]

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PPC

How to create traffic forecasting models using RStudio

The SEO market for Python is buzzing right now. This programming language is comparable to easy to understand and has been made accessible to SEO communities through blogs and guides. [...]

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PPC

Yelp Survey respondents surveyed 85% and said they prefer written reviews to stars.

A recent survey by Yelp was conducted by Material and asked 2,000 Americans to rate the reliability of reviews. Respondents said that they have read five reviews of a company [...]

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PPC

How to make long-form content rank, get read, and converts

Many questions surround SEO content length and how to rank the highest. Google doesn’t recommend a word count, but some research has shown that longer-form content ranks higher than shorter-form. [...]

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Google Ads Tips Learn Google Ads PPC

The Top 8 Free and Paid SEO Certifications

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The On-Page SEO Process: What it Is and How To Do It

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Mobile SEO: 8 Best Tips and Tricks

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PPC

Adthena will protect your most important asset from pesky competitors.

It would seem easy to protect your brand and most important asset. You will soon realize that your brand is under threat from competitors every single day. Your search ranking [...]

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PPC

Doorway pages: An SEO deep dive

An admission is made: Once I created large-scale “doorway pages”. This was many years prior to Google’s existence, I can assure you. It was also not spam back then. Some [...]

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PPC

How can you improve E-A-1T for web sites and entities

In recent years, the concept of authority, trustworthiness and expertise (E-A–T) played an important role in ranking websites and keywords. Hyung-Jin Kim (VP Search, Google) announced at SMX Next that [...]

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Google Ads Tips

52+ Festive & Free December Marketing Ideas You Can Try This Month

Get creative with December awareness causes, national days, and holiday promotions. The post 52+ Free & Festive December Marketing Ideas to Try This Month appeared first on WordStream. [...]

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PPC

Microsoft plans to increase its advertising business by doubling it to $20 billion

Microsoft wants to increase its advertising revenue by doubling it from $10 billion per year to $20 million. Although the leadership didn’t give a timeline, if they achieve their goal, [...]

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PPC

Rich results: 22 essential things that every SEO professional should know

Rick and Morty. Hall and Oates. Bourbon and coffee. and Structured Data. These four are the iconic duos. Only one of these duos can bring in after it is added [...]

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PPC

Here are 7 factors to think about when to fire your content-marketing agency

Your content marketing agency was hired in good faith. It was your hope that they would produce amazing content soon for you or your client’s brands. This content will help [...]

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Google Ads Tips Learn Google Ads PPC

SEO Split Test Results: Removing the COVID Advisory notes (Too soon?)

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What is E-Marketing? Definitions, types, and examples of E-Marketing

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Here are 5 ways to make the most of Google Ads’ Five Newest Features

PPC marketing is one of the most popular trends in business, thanks to technology’s increasing influence on trade. Although it is widely used today due to the shift in business [...]

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Google Ads Tips PPC

5 Ways to Make the Best of the Five Latest Google Ads Features

With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s time due to the pandemic [...]

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PPC

Google SEO Link Juice: Does it have the potential to be the next big thing?

John Mueller, Google’s Search Advocate, stated that SEO advice that mentions “link juice”, is to be distrusted. It’s true or false? It was unclear to me what the context meant. [...]

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Google Ads Tips

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts! The post 64 Cliche-Free Holiday Copywriting Ideas & Examples appeared first on WordStream. [...]

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Google Ads Tips

Ten Non-Negotiable Best practices to protect your business from data breaches

Arm yourself against business and customer data breaches—and their devastating consequences. The post Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business appeared first on WordStream. [...]

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PPC

Google beta test new Rewarded Ad Gate program for publishers

Google just launched a beta program to reward publishers for serving long-form and playable ads. It works. WebmasterWorld.com explains that the Rewarded Ad Gate beta program gives you the opportunity [...]

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PPC

Google is testing new Rewarded Ad Gate beta program for publishers

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad [...]

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Google Ads Tips PPC

Five Steps for Voice Search Optimization of Your Content

Now you have some amazing content. You now need to make it visible. What is the best way to do this? Search Engine Optimization is the traditional way to search. [...]

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Google Ads Tips PPC

5 Steps to Perform Voice Search Optimization For Your Content

So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think of Search Engine Optimization [...]

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PPC

This SEO Forecasting Template will help you gain insight for 2023

Marketing budgets can be divided even in boom periods among many channels and teams. With a expected to limit many budgets, and to keep headcounts well below optimal levels, marketers [...]

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PPC

Use this SEO forecasting template to gain insights for 2023

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a likely to cap many budgets and headcounts far below [...]

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PPC

Google Search introduces a new spam policy to circumvent its policies

Google added “Policy circumvention” to their search spam policies. This means that if there are ways you can get around current spam prevention methods, Google could take legal action against [...]

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Google Ads Tips

Facebook Ads: How to Compete (Really) in Facebook Ads. The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors. The post How to (Really) Compete in Facebook Ads: The 9-Point Playbook appeared first on WordStream. [...]

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PPC

Google publishes document on more notable ranking systems

Google published a help document about some of the most “notable” Google ranking systems over the years. It also discusses the reasons why they are no longer being used in [...]

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PPC

Shopify has a brand new search function in development

Google could be facing a shopping rival. Shopify has a feature that lets customers search for merchants across the app. It works. You can search the new “Search For Anything” [...]

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Google Ads Tips Learn Google Ads PPC

Here are 25 examples of FAQ pages you can make and how to get started

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Google Ads Tips

100 holiday gift ideas based on Google searches

The serial home renovator. The gaming wiz. The health nut. The beauty buff. On average, Americans shop for more than seven people every holiday season, and nearly a third shop [...]

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Google Ads Tips Learn Google Ads PPC

Search Engine Optimization Split Test: ItemList Structured data’s Impact on Listing Pages

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Five Ways Google Data Studio can Improve your SEO

Analyze and improve your traffic, conversion rates, backlinks, and more. The post 5 Ways to Use Google Data Studio to Improve Your SEO appeared first on WordStream. [...]

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Google Ads Tips

5 Ways to Use Google Data Studio to Improve Your SEO

Analyze and improve your traffic, conversion rates, backlinks, and more. The post 5 Ways to Use Google Data Studio to Improve Your SEO appeared first on WordStream. [...]

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Google Ads Tips Learn Google Ads PPC

WordPress SEO: 28 Steps to Success

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What is an H1 tag? What it is and Best Practices in SEO

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Google Ads Tips

Seven Tips to Grow Agencies: How to Train New Employees

From mock client calls to 30-60-90 plans, follow these tips so you can grow and scale with ease. The post How to Train a New Employee: 7 Tips for Growing Agencies [...]

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Google Ads Tips

Use new AR features to shop for beauty products and shoes

There’s something special about shopping in a store: the lights, the scents, the music. While we can’t experience all those little details when we shop online, we’re making big improvements [...]

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Google Ads Tips

47 Holiday Marketing Tips to Make Your Season Shine Bright

Shine bright to *everyone* in your audience this holiday season. The post 46 Inclusive Holiday Marketing Ideas to Shine Bright This Season appeared first on WordStream. [...]

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Google Ads Tips Learn Google Ads PPC

What is a good rate and what is a bounce rate?

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Google Ads Tips PPC

What Is Reactive Marketing and How to Apply It to Your Brand

What’s reactive marketing and why so much buzz around it? Let’s dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without [...]

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Google Ads Tips Learn Google Ads PPC

The old link building outreach tactics are no longer working: here’s why

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Google Ads Tips

What is a Sitemap? What is a Sitemap? (Plus, Why and How to Make One)

XML marks the spot. The post What Is a Sitemap? (Plus Why & How to Create One) appeared first on WordStream. [...]

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Google Ads Tips Learn Google Ads PPC

What is a meta description? How do you write one

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Google Ads Tips

Three ways hotels can maximize their Google presence

Google makes hundreds of millions in website visits each month and calls hotels all over the globe. Because travelers frequently use Google to search for and choose where to stay, [...]

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Google Ads Tips PPC

How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media

Create consistent content that reflects your brand’s values on social media channels. Image Source: Social media is one of the most powerful weapons brands and marketers have at their disposal. [...]

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Google Ads Tips Learn Google Ads PPC

Here are 9 Best SEO Practices for Increasing Your Organic Traffic

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SEO Split Test: Search Intent-Specific Keywords and Title Effects

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Online Marketing: What is it?

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3 Examples and a Free Template: How to do a SWOT analysis

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Google Ads Tips

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget. The post Google Ads Cost Per Lead Has Increased for 91% of Industries YoY appeared first [...]

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Google Ads Tips PPC

Digital Marketing: How to Use Statistics

Traditional and digital marketing rely heavily on psychology. You can use a handful of principles that worked in similar situations but you cannot be certain about the success of your [...]

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Google Ads Tips Learn Google Ads PPC

If you’ve never done a competitive landscape analysis before, here are some tips to help you get started.

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Google Ads Tips

YouTube frequency optimization: A brand new method to optimize and control YouTube’s performance

It has been difficult to achieve the correct video ads frequency for viewers as well as advertisers. This has been a growing problem as the US from 100,000,000 households in [...]

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Google Ads Tips

A new way to control and optimize frequency on YouTube

Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US from [...]

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Eight Elements of an Ecommerce Content Marketing Strategy for 2023

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How to get links from Big Fish Publications

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Google Ads Tips PPC

Google Shopping: Show More Products

You have done the work and verified that your Google Merchant Center is correct. However, you are still finding many products not being displayed in your advertisements. For retailers with [...]

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Guide and Strategies – Internal Links

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What is the best way to update my On-Page SEO?

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Google Ads Tips Learn Google Ads PPC

Take a bird’s eye view of any website’s link network

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Google Ads Tips Learn Google Ads PPC

This is the Ultimate Guide to URL Redirects.

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Google Ads Tips

Three ways to engage audiences in content-driven environments

2. For greater creative impact, consider a asset-first strategy Creative finesse is required to keep today’s consumers engaged on all platforms. Multi-asset campaigns such as social media and video require [...]

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Google Ads Tips

3 ways to keep audiences engaged in a content-driven world

2. Take an asset-first approach for bigger creative impact Keeping today’s consumer engaged across platforms requires creative finesse at scale—and a multi-asset approach for campaigns like social and video to [...]

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Google Ads Tips

Use Gmail’s new features to track and trace your parcels

This scenario sounds familiar? It’s not hard to spend hours searching for the ideal gift and then place your order. As you wait for your package, you find yourself repeating [...]

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Google Ads Tips

Easily track your packages with new Gmail features

Does this scenario sound familiar? You spend hours shopping for the perfect gift, and place the order. And as you wait for your package to arrive, you end up repeating [...]

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Google Ads Tips

Google offers new ways for holiday bargains to be found

Many are getting in the holiday spirit and already shopping. This year, deals are top of mind: 43% more Americans plan to search for sales and discounts this holiday season [...]

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