Tag Archives: google ads extensions

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

rel=next/prev was not found on Google. That’s an error. In 2019, we learned it had . Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on probably mentions goals somewhere. Goals matter because they give your direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth. Because, without goals, content is just content. […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. 2020: It was critical that precautions being taken were discoverable in search results. 2020: Does adding schema help improve your search rankings? Google said no but… 2019: Related: 2019: With this update, Bid Strategy Type was no longer […]

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• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

ChatGPT the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on different SEO-related functions like , , , and . Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or […]

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Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.  This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land […]

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• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. 2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results. 2020: Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself. 2020: The company had halted shipments […]

• Author
• Recent Posts

Luke Smith

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Latest posts by Luke Smith (see all)

• This day in search marketing history: March 21 - March 21, 2023
• PPC is a tough game – you have to accept it - March 20, 2023
• 8 important content strategy goals to consider - March 20, 2023

Download the report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on top trends like the rising […]